The development and diffusion of innovations is a highly dynamic phenomenon. It is influenced by various factors like price, product quality, and market entry time. The paper discusses the impact of pricing strategies on R&D performance and the diffusion of innovations. It is based on a comprehensive decision support model in the field of innovation management. The model consists of two components: (1) an evolution algorithm modeling the processes of corporate R&D, and (2) a DYNAMO-based modul mapping corporate policy making and the structural fundamentals of market dynamics. The integrated model is used to analyze the dynamic consequences of different pricing strategies on research and development, the readiness for market entry and the resulting competitive advantages.