Lara-Carrero, Lorenzo with Arturo Bencosme, Rodger Farrell, Racquel Benbunan, "Viasa’s Microworld: A Strategic Management Learning Laboratory", 1992
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This paper describes work and experience gained by a system dynamics team in developing a microworld to support a strategic management learning laboratory at Venezuela’s international airline Viasa and a computerized case study at IESA. The opportunity for this experience arose from an atmosphere of change produced by Viasa’s transition from state to private ownership. This work is intended to form part of a managerial development effort at Viasa and as a teaching and research tool at our business school.