The paper review the experience of a consultancy in the company called BETA. Two goals are pursued: cognitive and methodological. Cognitive goal refers to the System Dynamics methodology applied to a concrete case of the company growth and strategy making within a traditionally dominated accounting framework. Based on symbolic (though keeping similarity to real) data, the article presents the ithink™ model construction and simulation within 3 strategic scenarios: optimistic, realistic, and pessimistic. The methodological objective contains the use of the Partitioning and Tearing Method in the problem conceptualization and model preparation. Although the scope of the paper excluded a possibility of its detailed description, it is argued that this method has proved to be very useful in working with complex problems containing many variables.