Lara-Carrero, Lorenzo with Arturo Bencosme, Rodger Farrell, Daniel Gil’Adi, "New Barrels for Old Beer: The Beer Game as a Learning Organization", 1993

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In this paper we describe a modification of the Beer Distribution Game which we have used with MBA students and executives. In this version, we introduce a change in communication rules at the end of week 24. Our game debriefing addresses all of Senge’s five learning disciplines and stresses the basic question: how do we deal more effectively with underlying structure? This variation on the usual rules shows a way for designing experiments with the Beer Game to improve our understanding of how organizations learn.

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  • 1993
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