Breiter, Andres E., "Dynamics of a Successful Turn Around Strategy", 1993

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A crisis in a previously successful enterprise occurs when the value generated by the company’s activities become insufficient to cover the total cost incurred during a certain period. Frequently, in our days management faced with this problems needs to modify company goals and reduce costs over a short time. The rapid changes of goals and aggressive cost reductions frequently cause unexpected and dangerous secondary effects. These may inhibit company growth for a long time after the costs are brought into line.

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  • 1993
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