Macedo, Julio, "A Competitive Intelligence System for Total Quality Manufacturing Strategies", 1993

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The function of a competitive intelligence system is to generate a manufacturing strategy which is superior than the competition. A competitive intelligence system consists of a set of tools that capture and synthesize the competitors manufacturing strategies in order to generate the desired strategy. A competitive intelligence system that uses reference models is presented here and its use illustrated with a case study. A reference model is a generic system dynamics model which includes the cause-effect relationships that explain the current quality of the competitors products.

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  • 1993
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