For a utility application in the capital goods sector use of new technology in production gave the possibility to have a new product at much lower cost than competition There were about five competitors with approximately equal market shares. In order to optimize timing of marketing and production an analysis of market and competitors' reactions was started.The work reported covers the main steps and findings of this analysis made in preparation of execution of the optimized marketing exploit.These steps cover conceptualizing of market-competitor relationship, modelling and simulation to define sensitive parameters, defining some robust market policies and analysing the operational information requirements in executing a set marketing concept. Specific results obtained were above all elimination of some crude "feel of the pants" notions how to sell and confirmation of the importance of a selling policy even in a seemingly orderly and settled market environment.Other results contributed very much to an understanding, why a new product at much lower cost is only in part able to gain market share in a setting of wary competitors.

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Date created

• 1986

Type

• Document

Processing Activity

• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

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• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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ITEM CONTEXT

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23d738ba88f8333bc39725f9cb5bd0b8

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Part of

a6ba3d432669bb4e7e5d1d631a535030

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8be0def879466bb233ec7ae0e7a56898

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Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives