{UTF-8}
W avg VPP all buyers=
	(Proportion of Influenced Purchases*Promo VPP+(1-Proportion of Influenced Purchases)\
		*Uninfluenced VPP)
	~	consumption unit
	~		|

"52W MAT volume"=
	DELAY FIXED(W avg VPP all buyers*W total category purchases*Total HHs*"Purchase/HH",\
		 52,881386)
	~	consumption unit/Week
	~	first 52 weeks volume deacrease based on equilibrium scenario
	|

Volume bought=
	W avg VPP all buyers*W total category purchases*Total HHs*"Purchase/HH"
	~	consumption unit/Week
	~		|

Brand A volume sales=
	W Brand A volume share*Category volume
	~	consumption unit
	~		|

Brand B volume sales=
	W Brand B volume share*Category volume
	~	consumption unit
	~		|

Stable user base PF=
	(W Proportion of stable light buyers+"W repeat - promoted"+"W repeat - unpromoted")*\
		"Weeks/year"/NBD stable category users penetration
	~	1/year
	~		|

Category volume= INTEG (
	Volume bought-"52W MAT volume",
		HHP PF*HHP Category Penetration*HHP Avg VPP*Total HHs)
	~	consumption unit
	~		|

"52W MAT promo users"=
	DELAY FIXED(W Proportion of opportunistic new buyers, 52, Stable 52W proportion of lapsed promo users\
		)
	~	1/Week
	~	All users who bought 52 weeks before the period leave the 52 weeks user \
		base
	|

Min Brand A WD promotion change=
	-W Brand A WD promotions+Brand A promotions implementation*Short term WD promotions implementation
	~	1
	~	Weighted distribution cannot be negative.
	|

Min Brand B WD promotion change=
	-W Brand B WD promotions+Brand B promotions implementation*Short term WD promotions implementation
	~	1
	~	Weighted distribution cannot be negative.
	|

Short term WD promotions implementation=
	1
	~	Week
	~		|

Stable 52W proportion of lapsed promo users=
	W proportion of lapsed users from NBD Dirichlet-W Proportion of stable light buyers
	~	1/Week
	~	Proportion of lapsed promo users in the first 52 weeks of modeling before \
		the MAT of promo users is used in the model
	|

"Stable user base at any time - base period"=
	52
	~	weeks
	~	52 weeks for user base reference
	|

Lapsed Users=
	("52W MAT promo users"+W Proportion of stable light buyers)*Total HHs
	~	HH/Week
	~	The proportion of non users buying in year without being driven by \
		promotions is constant, and therefore doesn't need a 52W MAT adjustment \
		like the promotion buyers
	|

WD promotions change target for Brand A=
	Gap between target and actual share Brand A*1/(Promotions sales Impact Index-1+1e-009\
		)
	~	1
	~	All promotions are assumed the same, or the mix between promotion types \
		remains constant. Assumes perfect knowledge of promotions impact and \
		therefore exact need to increase promotions WD.
	|

W avg VPP stable users=
	"Proportion of influenced purchases - stable users"*Promo VPP+(1-"Proportion of influenced purchases - stable users"\
		)*Uninfluenced VPP
	~	consumption unit
	~	Average transaction size amongst stable category users. Slightly lower \
		than the Year0 Avg VPP from HHP as it excludes promo-only category buyers \
		that buy promotional transaction sizes that are bigger.
	|

Max Brand A WD promotions change=
	1-W Brand A WD promotions-Brand A promotions implementation*Short term WD promotions implementation
	~	1
	~	Weighted distribution cannot exceed 100%. The maximum for Brand A could be \
		lower than 100% depending on promotions financials and decision psychology \
		within the manufacturer.
	|

Max Brand B WD promotion change=
	1-W Brand B WD promotions-Brand B promotions implementation*Short term WD promotions implementation
	~	1
	~	Weighted distribution cannot exceed 100%. The maximum for Brand A could be \
		lower than 100% depending on promotions financials and decision psychology \
		within the manufacturer.
	|

Possible Brand A WD promotions change=
	IF THEN ELSE(WD promotions change target for Brand A<Max Brand A WD promotions change\
		, MAX(WD promotions change target for Brand A, Min Brand A WD promotion change), Max Brand A WD promotions change\
		)
	~	1
	~	Target WD promotions change adjusted for limitations.
	|

"NBD-Dirichlet - stable category user base"=
	(HHP Category Penetration-(W proportion of lapsed users from NBD Dirichlet-W Proportion of stable light buyers\
		)*"Stable user base at any time - base period")*Total HHs
	~	HH
	~	Category users excluding promotion-only buyers (based on NBD-Dirichlet \
		theory)
	|

NBD stable category users penetration=
	"NBD-Dirichlet - stable category user base"/Total HHs
	~	1
	~	Stable category penetration excluding promotion impact (promo-driven \
		category buyers)
	|

WD promotions change target for Brand B=
	Gap between target and actual share Brand B*1/(Promotions sales Impact Index-1+1e-009\
		)
	~	1
	~	All promotions are assumed the same, or the mix between promotion types \
		remains constant. Assumes perfect knowledge of promotions impact and \
		therefore exact need to increase promotions WD.
	|

"Proportion of influenced purchases - stable users"=
	("W repeat - promoted"+W Proportion of stable light buyers*Total WD promotions)/(W Proportion of stable light buyers\
		+"W repeat - promoted"+"W repeat - unpromoted")
	~	1
	~	Proportion of all purchases that are on promotion amongst stable category \
		users
	|

Proportion of promo purchases that are repeat purchase=
	0.877545  +   0.122455   *Penetration
	~	1
	~	Regression calibrated based on 2 points: Yr0 proportion & penetration + \
		penetration at 1 and repeat purchases constrained to be 1
	|

"W forward repeat - promoted"=
	W replacement repeat*Total WD promotions*(Promotions sales Impact Index/Promo VPP ratio to uninfluenced VPP\
		-1)*Proportion of promo purchases that are repeat purchase
	~	1/Week
	~	Repeat happening earlier than expected (based on consumption) due to the \
		availability of a promotion
	|

"W opportunistic repeat - promoted"=
	Total WD promotions*W replacement repeat
	~	1/Week
	~	Assumes 100% of shoppers planning to buy the category in a store that \
		offers a promotion will buy the product on promotion rather than from the \
		shelf
	|

W Proportion of opportunistic new buyers=
	"W forward repeat - promoted"/Proportion of promo purchases that are repeat purchase\
		*(1-Proportion of promo purchases that are repeat purchase)
	~	1/Week
	~	Proportion of new users that have bought only because there was a \
		promotion (they are not stable category users) in the week
	|

W proportion of lapsed users from NBD Dirichlet=
	0.00122308
	~	1/Week
	~	Based on natural YoY natural drop of consumer base (replaced by new users \
		for stable penetration) - based on NBD-Dirichlet property. P0(2 years)= \
		(1+2A)^-k. Split linearly over 52 weeks.
	|

Delay for decision making=
	2
	~	Week
	~	Assumed fixed delay for upper management approval (bi-weekly review)
	|

Penetration=
	(Total HHs-"52W Rolling non-users")/Total HHs
	~	1
	~	Proportion of HH buying over a 52 weeks period
	|

Proportion of new Year users from stable NBD Dirichlet base=
	0.8
	~	1
	~	Proportion of consumers with a purchase frequency lower than 1 who are \
		stable category buyers rather than entirely driven to the category by a \
		promotion.
	|

W Proportion of stable light buyers=
	Proportion of new Year users from stable NBD Dirichlet base*W proportion of lapsed users from NBD Dirichlet
	~	1/Week
	~		|

Annualized W category purchases=
	W total category purchases*"Weeks/year"
	~	1/year
	~		|

HHP Avg VPP=
	2.8145
	~	consumption unit
	~	Year 0 average volume per purchase from HHP
	|

Time to measure market shares=
	1
	~	Week
	~		|

W Increase in User base=
	W Proportion of new users in Year*Total HHs
	~	HH/Week
	~		|

Lapsed Users over year=
	Lapsed Users
	~	HH/Week
	~		|

m=
	HHP PF*HHP Category Penetration
	~	1/HH
	~	m parameter in Dirichlet model = average rate of purchases in the total \
		population = Purchase Frequency * Penetration
	|

"Purchase/HH"=
	1
	~	1/HH
	~		|

Time to adjust promotions=
	4
	~	Week
	~	Number of weeks to implement promotion changes
	|

W total category purchases=
	"W repeat - unpromoted"+"W repeat - promoted"+W Proportion of new users in Year
	~	1/Week
	~	Proportion of total HH purchasing the category
	|

W Proportion of new users in Year=
	W Proportion of stable light buyers+W Proportion of opportunistic new buyers
	~	1/Week
	~	Proportion of new users in the population in the week
	|

"Yearly purchasing rate st-dev"=
	SQRT(K*m^2)
	~	1/HH
	~	ESKIN: Buying rate parameter (heterogeneity of buying rate) follows a \
		Gamma distribution function of m and K. According to Wiki, the variance of \
		a Gamma distribution is given by K*m^2.
	|

"W trial - promoted"=
	W Proportion of stable light buyers*Total WD promotions+W Proportion of opportunistic new buyers
	~	1/Week
	~	Proportion of new HH buying the category on promotion as % of total HHs in \
		week
	|

"W trial - unpromoted"=
	W Proportion of stable light buyers*(1-Total WD promotions)
	~	1/Week
	~	Proportion of new HH buying the category without promotion as % of total \
		HHs in week
	|

"Weeks/year"=
	52
	~	weeks/year
	~		|

"52W Rolling non-users"= INTEG (
	Lapsed Users over year-W Increase in User base,
		Total HHs-"52W Rolling User base")
	~	HH
	~		|

HHP based Avg product stock=
	 1.40725
	~	consumption unit/HH
	~	Calibrated from HHP data
	|

Promotions duplication=
	W Brand A WD promotions*W Brand B WD promotions
	~	1
	~	Assumes the points of distribution where brand A and brand B are on \
		promotion are distributed independently over the total WD.
	|

********************************************************
	.Going Category PF & Consumption for Research Paper - 15Nov11 - V2
********************************************************~
		Category PF evolution
	|

Brand A promotions implementation=
	DELAY FIXED(Possible Brand A WD promotions change/Time to adjust promotions, Delay for decision making\
		, 0 )
	~	1/Week
	~	It takes an assumed fixed time for managerial approval to change the level \
		of promotions, and a period of time to implement in the stores.
	|

Purchase Frequency=
	Annualized W category purchases/(Penetration)
	~	1/year
	~	Number of purchases done over a 52 weeks period amongst category buyers
	|

Purchases= ACTIVE INITIAL (
	Total HHs*("W repeat - promoted"+"W repeat - unpromoted"+W Proportion of stable light buyers\
		)*W avg VPP stable users*"Purchase/HH",
		3.63)
	~	consumption unit/Week
	~	Weekly category purchases from stable category user base (based on the \
		NBD-Dirichlet theory)
	|

Consumption=
	W Avg Consumption Cat of users*"NBD-Dirichlet - stable category user base"
	~	consumption unit/Week
	~	Weekly consumption of category by stable category user base
	|

Product at home amongst stable category users=
	Total Product stock stable category users/"NBD-Dirichlet - stable category user base"
	~	consumption unit/HH
	~	Average product stock amongst stable category users
	|

Buyers Purchase Threshold=
	-0.839327
	~	consumption unit/HH
	~	Auto-calibrated to fit HHP dynamics
	|

Brand B promotions implementation=
	DELAY FIXED(Possible Brand B WD promotions change/Time to adjust promotions, Delay for decision making\
		,0)
	~	1/Week
	~	It takes an assumed fixed time for managerial approval to change the level \
		of promotions, and a period of time to implement in the stores.
	|

W Brand B WD promotions= INTEG (
	Brand B promotions implementation,
		Yr0 WD promo Brand B)
	~	1
	~	Weighted Distribution of promotions for Brand B. % of stores offering a \
		promotion for the brand, weighted by their category sales.
	|

W replacement repeat= ACTIVE INITIAL (
	Normal CDF(W Z Value Consumption)*NBD stable category users penetration,
		0.030679)
	~	1/Week
	~	Proportion of total HH making a replacement repeat purchase
	|

Possible Brand B WD promotions change=
	IF THEN ELSE(WD promotions change target for Brand B<Max Brand B WD promotion change\
		, MAX(WD promotions change target for Brand B, Min Brand B WD promotion change), Max Brand B WD promotion change\
		)
	~	1
	~	Target WD promotions change adjusted for limitations.
	|

Total Product stock stable category users= INTEG (
	Purchases-Consumption,
		HHP based Avg product stock*Total HHs*NBD stable category users penetration)
	~	consumption unit
	~	Product stock over 52 weeks
	|

"W repeat - promoted"=
	"W forward repeat - promoted"+"W opportunistic repeat - promoted"
	~	1/Week
	~	Proportion of total HH making a repeat purchase on promotion: forward \
		repeat (purchase earlier than anticipated) + cannibalized repeat (switch \
		from replacement purchase to promo purchase). Assumes Brands A and B are \
		100% substituable.
	|

Gap between target and actual share Brand B=
	DELAY FIXED( (Target volume share B-W Brand B volume share), Time to measure market shares\
		, 0)
	~	1
	~	Limits of share measurement and measurement volatility
	|

"Consumption st-dev across consumers"=
	"Yearly purchasing rate st-dev"*HHP Avg VPP
	~	consumption unit/HH
	~	To include the transaction size impact on purchasing variance to get \
		consumption variance, the normal distribution property is used: a * N(mu, \
		sigma) --> MU = a*mu & SIGMA = a*sigma
	|

Proportion of Influenced Purchases= ACTIVE INITIAL (
	("W repeat - promoted"+"W trial - promoted")/("W repeat - promoted"+"W trial - promoted"\
		+"W repeat - unpromoted"+"W trial - unpromoted"),
		TP Category VSOD/Promo VPP ratio to uninfluenced VPP)
	~	1
	~	Proportion of purchases done on promotion. Starting point = VSOD / Promo \
		VPP ratio.
	|

Gap between target and actual share Brand A=
	DELAY FIXED( (Target volume share A-W Brand A volume share), Time to measure market shares\
		, 0)
	~	1
	~	Limits of share measurement and measurement volatility
	|

"52W Rolling User base"= INTEG (
	W Increase in User base-Lapsed Users,
		HHP Category Penetration*Total HHs)
	~	HH
	~	Consumer user base over 52 weeks
	|

"W repeat - unpromoted"=
	W replacement repeat*(1-Total WD promotions)
	~	1/Week
	~	Proportion of HHs making a repeat purchase on promotion as % of total HHs \
		in week. Assumes Brands A and B are 100% substituable
	|

W Brand A volume share=
	"% consumers preferring brand A"*(1-Proportion of Influenced Purchases)+Proportion of Influenced Purchases\
		*W Brand A WD promotions/(W Brand A WD promotions+W Brand B WD promotions)
	~	1
	~	CAUTION: needs to integrate Yr0 calibration. Assumes promotions from all \
		the brand have the same impact
	|

W Brand B volume share=
	"% consumers preferring brand B"*(1-Proportion of Influenced Purchases)+Proportion of Influenced Purchases\
		*W Brand B WD promotions
	/(W Brand A WD promotions+W Brand B WD promotions)
	~	1
	~	Caution: ex Yr0 calibration & direct ratio of WD promos on share (not \
		right)
	|

Total WD promotions=
	W Brand A WD promotions+W Brand B WD promotions-Promotions duplication
	~	1
	~	Total category promotions weighted distribution
	|

Average Category volume on deal=
	(Proportion of Influenced Purchases*Promo VPP ratio to uninfluenced VPP)/(Proportion of Influenced Purchases\
		*Promo VPP ratio to uninfluenced VPP+(1-Proportion of Influenced Purchases)*1)
	~	1
	~	Variable used to control de modelled volume sold on deal with the actual \
		volume sold on deal from HHP/TP data.
	|

Promo VPP ratio to uninfluenced VPP=
	Promo VPP/Uninfluenced VPP
	~	1
	~	Comes from HHP
	|

W Avg Consumption Cat of users=
	 0.305056
	~	consumption unit/Week/HH
	~	Weekly consumption per user. Calibrated to fit the model
	|

TP Category VSOD=
	0.31
	~	1
	~	Year0 proportion of volume sold on deal in the category. Comes from HHP \
		(TP if available).
	|

Yr0 WD promo Brand B=
	0.1
	~	1
	~	Promotion level of 52 weeks prior to model (calibration from HHP data if \
		available). In this model, 10% is a realistic assumption.
	|

W Brand A WD promotions= INTEG (
	Brand A promotions implementation,
		Yr0 WD promo Brand A)
	~	1
	~	Weighted Distribution of promotions for Brand A. % of stores offering a \
		promotion for the brand, weighted by their category sales.
	|

"% consumers preferring brand A"=
	0.5
	~	1
	~	Proportion of consumers preferring Brand A over B. Reflects a natural \
		consumer preference towards a brand.
	|

"% consumers preferring brand B"=
	0.5
	~	1
	~	Proportion of consumers preferring Brand B over A. Reflects a natural \
		consumer preference towards a brand
	|

Yr0 WD promo Brand A=
	0.1
	~	1
	~	Promotion level of 52 weeks prior to model (calibration from HHP data if \
		available). In this model, 10% is a realistic assumption.
	|

Promotions sales Impact Index=
	1.93193
	~	1
	~	Sales uplift on brand sales when promotion is available (index vs. \
		baseline sales). Auto-calibrated to match VSOD from HHP (31%). Assumption: \
		10% WD promotions Brand A and B, all brands have the same sales uplift. \
		Promo sales index can come from econometric promotion analysis if \
		available.
	|

Target volume share B=
	0.5
	~	1
	~		|

Target volume share A=
	0.55
	~	1
	~		|

Total HHs=
	1e+007
	~	HH
	~	All households in country. In this theoretical example, 10 mio HHs are \
		assumed. Model dynamics and conclusions are not influenced by this \
		parameter.
	|

W Z Value Consumption=
	(Product at home amongst stable category users-Buyers Purchase Threshold)/"Consumption st-dev across consumers"
	~	1
	~	Z value of standardized normal distribution. Normal distribution assumed \
		to approximate the NBD-Dirichlet distribution.
	|

HHP PF=
	5.45
	~	1/HH
	~		|

K=
	0.141
	~	1
	~	Parameter K in NBD-Dirichlet model
	|

Normal CDF(
	(-100, 1),
	(-4, 0.999968),
	(-3.99, 0.999967),
	(-3.98, 0.999966),
	(-3.97, 0.999964),
	(-3.96, 0.999963),
	(-3.95, 0.999961),
	(-3.94, 0.999959),
	(-3.93, 0.999958),
	(-3.92, 0.999956),
	(-3.91, 0.999954),
	(-3.9, 0.999952),
	(-3.89, 0.99995),
	(-3.88, 0.999948),
	(-3.87, 0.999946),
	(-3.86, 0.999943),
	(-3.85, 0.999941),
	(-3.84, 0.999938),
	(-3.83, 0.999936),
	(-3.82, 0.999933),
	(-3.81, 0.999931),
	(-3.8, 0.999928),
	(-3.79, 0.999925),
	(-3.78, 0.999922),
	(-3.77, 0.999918),
	(-3.76, 0.999915),
	(-3.75, 0.999912),
	(-3.74, 0.999908),
	(-3.73, 0.999904),
	(-3.72, 0.9999),
	(-3.71, 0.999896),
	(-3.7, 0.999892),
	(-3.69, 0.999888),
	(-3.68, 0.999883),
	(-3.67, 0.999879),
	(-3.66, 0.999874),
	(-3.65, 0.999869),
	(-3.64, 0.999864),
	(-3.63, 0.999858),
	(-3.62, 0.999853),
	(-3.61, 0.999847),
	(-3.6, 0.999841),
	(-3.59, 0.999835),
	(-3.58, 0.999828),
	(-3.57, 0.999822),
	(-3.56, 0.999815),
	(-3.55, 0.999807),
	(-3.54, 0.9998),
	(-3.53, 0.999792),
	(-3.52, 0.999784),
	(-3.51, 0.999776),
	(-3.5, 0.999767),
	(-3.49, 0.999758),
	(-3.48, 0.999749),
	(-3.47, 0.99974),
	(-3.46, 0.99973),
	(-3.45, 0.99972),
	(-3.44, 0.999709),
	(-3.43, 0.999698),
	(-3.42, 0.999687),
	(-3.41, 0.999675),
	(-3.4, 0.999663),
	(-3.39, 0.999651),
	(-3.38, 0.999638),
	(-3.37, 0.999624),
	(-3.36, 0.99961),
	(-3.35, 0.999596),
	(-3.34, 0.999581),
	(-3.33, 0.999566),
	(-3.32, 0.99955),
	(-3.31, 0.999534),
	(-3.3, 0.999517),
	(-3.29, 0.999499),
	(-3.28, 0.999481),
	(-3.27, 0.999462),
	(-3.26, 0.999443),
	(-3.25, 0.999423),
	(-3.24, 0.999402),
	(-3.23, 0.999381),
	(-3.22, 0.999359),
	(-3.21, 0.999336),
	(-3.2, 0.999313),
	(-3.19, 0.999289),
	(-3.18, 0.999264),
	(-3.17, 0.999238),
	(-3.16, 0.999211),
	(-3.15, 0.999184),
	(-3.14, 0.999155),
	(-3.13, 0.999126),
	(-3.12, 0.999096),
	(-3.11, 0.999065),
	(-3.1, 0.999032),
	(-3.09, 0.998999),
	(-3.08, 0.998965),
	(-3.07, 0.99893),
	(-3.06, 0.998893),
	(-3.05, 0.998856),
	(-3.04, 0.998817),
	(-3.03, 0.998777),
	(-3.02, 0.998736),
	(-3.01, 0.998694),
	(-3, 0.99865),
	(-2.99, 0.998605),
	(-2.98, 0.998559),
	(-2.97, 0.998511),
	(-2.96, 0.998462),
	(-2.95, 0.998411),
	(-2.94, 0.998359),
	(-2.93, 0.998305),
	(-2.92, 0.99825),
	(-2.91, 0.998193),
	(-2.9, 0.998134),
	(-2.89, 0.998074),
	(-2.88, 0.998012),
	(-2.87, 0.997948),
	(-2.86, 0.997882),
	(-2.85, 0.997814),
	(-2.84, 0.997744),
	(-2.83, 0.997673),
	(-2.82, 0.997599),
	(-2.81, 0.997523),
	(-2.8, 0.997445),
	(-2.79, 0.997365),
	(-2.78, 0.997282),
	(-2.77, 0.997197),
	(-2.76, 0.99711),
	(-2.75, 0.99702),
	(-2.74, 0.996928),
	(-2.73, 0.996833),
	(-2.72, 0.996736),
	(-2.71, 0.996636),
	(-2.7, 0.996533),
	(-2.69, 0.996427),
	(-2.68, 0.996319),
	(-2.67, 0.996207),
	(-2.66, 0.996093),
	(-2.65, 0.995975),
	(-2.64, 0.995855),
	(-2.63, 0.995731),
	(-2.62, 0.995604),
	(-2.61, 0.995473),
	(-2.6, 0.995339),
	(-2.59, 0.995201),
	(-2.58, 0.99506),
	(-2.57, 0.994915),
	(-2.56, 0.994766),
	(-2.55, 0.994614),
	(-2.54, 0.994457),
	(-2.53, 0.994297),
	(-2.52, 0.994132),
	(-2.51, 0.993963),
	(-2.5, 0.99379),
	(-2.49, 0.993613),
	(-2.48, 0.993431),
	(-2.47, 0.993244),
	(-2.46, 0.993053),
	(-2.45, 0.992857),
	(-2.44, 0.992656),
	(-2.43, 0.992451),
	(-2.42, 0.99224),
	(-2.41, 0.992024),
	(-2.4, 0.991802),
	(-2.39, 0.991576),
	(-2.38, 0.991344),
	(-2.37, 0.991106),
	(-2.36, 0.990863),
	(-2.35, 0.990613),
	(-2.34, 0.990358),
	(-2.33, 0.990097),
	(-2.32, 0.98983),
	(-2.31, 0.989556),
	(-2.3, 0.989276),
	(-2.29, 0.988989),
	(-2.28, 0.988696),
	(-2.27, 0.988396),
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	(3.79, 7.53e-005),
	(3.8, 7.23e-005),
	(3.81, 6.95e-005),
	(3.82, 6.67e-005),
	(3.83, 6.41e-005),
	(3.84, 6.15e-005),
	(3.85, 5.91e-005),
	(3.86, 5.67e-005),
	(3.87, 5.44e-005),
	(3.88, 5.22e-005),
	(3.89, 5.01e-005),
	(3.9, 4.81e-005),
	(3.91, 4.61e-005),
	(3.92, 4.43e-005),
	(3.93, 4.25e-005),
	(3.94, 4.07e-005),
	(3.95, 3.91e-005),
	(3.96, 3.75e-005),
	(3.97, 3.59e-005),
	(3.98, 3.45e-005),
	(3.99, 3.3e-005),
	(4, 3.17e-005),
	(100, 0))
	~	1/Week
	~	Standardized normal distribution - cumulative
	|

HHP Category Penetration=
	0.299
	~	1
	~	Year 0 category penetration from HHP
	|

Promo VPP=
	3.3
	~	consumption unit
	~	Comes from HHP
	|

Uninfluenced VPP=
	2.64
	~	consumption unit
	~	Comes from HHP
	|

********************************************************
	.Control
********************************************************~
		Simulation Control Parameters
	|

FINAL TIME  = 156
	~	Week
	~	The final time for the simulation.
	|

INITIAL TIME  = 0
	~	Week
	~	The initial time for the simulation.
	|

SAVEPER  = 
        TIME STEP
	~	Week [0,?]
	~	The frequency with which output is stored.
	|

TIME STEP  = 0.25
	~	Week [0,?]
	~	The time step for the simulation.
	|

\\\---/// Sketch information - do not modify anything except names
V300  Do not put anything below this section - it will be ignored
*View 1
$192-192-192,0,Times New Roman|12||0-0-0|0-0-0|0-0-255|-1--1--1|-1--1--1|120,120,50,0
10,1,Proportion of Influenced Purchases,682,1983,71,42,8,131,0,0,0,0,0,0
10,2,W replacement repeat,1523,1475,80,42,8,131,0,0,0,0,0,0
10,3,Uninfluenced VPP,456,1388,55,22,8,3,0,0,0,0,0,0
10,4,Promo VPP,485,1514,48,12,8,3,0,0,0,0,0,0
10,5,Buyers Purchase Threshold,2246,1264,69,22,8,3,0,0,0,0,0,0
10,6,W Avg Consumption Cat of users,2078,1055,89,35,8,131,0,0,0,0,0,0
10,7,"Consumption st-dev across consumers",2249,1359,83,22,8,3,0,0,0,0,0,0
10,8,Normal CDF,1760,1440,54,12,8,3,0,0,0,0,0,0
10,9,W Z Value Consumption,1956,1318,55,22,8,3,0,0,0,0,0,0
1,10,7,9,1,0,0,0,0,64,0,-1--1--1,,1|(2092,1350)|
1,11,5,9,1,0,0,0,0,64,0,-1--1--1,,1|(2149,1300)|
1,12,8,2,1,0,0,0,0,64,0,-1--1--1,,1|(1661,1467)|
1,13,9,2,1,0,0,0,0,64,0,-1--1--1,,1|(1747,1365)|
10,14,Total WD promotions,2015,1707,81,35,8,131,0,0,0,0,0,0
10,15,HHP Category Penetration,2034,1567,66,22,8,3,0,0,0,0,0,0
10,16,K,2173,1518,1,1,8,131,0,0,0,0,0,0
10,17,Purchase Frequency,940,704,58,27,8,131,0,0,0,0,0,0
10,18,HHP PF,1963,1431,35,12,8,3,0,0,0,0,0,0
10,19,"W repeat - unpromoted",1052,1794,84,22,8,3,0,0,0,0,0,0
1,20,2,19,1,0,0,0,0,64,0,-1--1--1,,1|(1281,1663)|
1,21,19,1,0,0,0,0,0,64,0,-1--1--1,,1|(887,1877)|
10,22,"52W Rolling User base",1548,519,130,47,3,131,0,0,0,0,0,0
10,23,Total Product stock stable category users,1852,921,140,47,3,131,0,0,0,0,0,0
12,24,48,1456,928,10,8,0,3,0,0,-1,0,0,0
1,25,27,23,4,0,0,22,0,0,0,-1--1--1,,1|(1660,930)|
1,26,27,24,100,0,0,22,0,0,0,-1--1--1,,1|(1531,930)|
11,27,48,1603,930,6,8,34,3,0,0,1,0,0,0
10,28,Purchases,1603,950,42,12,40,3,0,0,-1,0,0,0
12,29,48,2190,928,10,8,0,3,0,0,-1,0,0,0
1,30,32,29,4,0,0,22,0,0,0,-1--1--1,,1|(2129,930)|
1,31,32,23,100,0,0,22,0,0,0,-1--1--1,,1|(2029,930)|
11,32,48,2073,930,6,8,34,3,0,0,1,0,0,0
10,33,Consumption,2073,950,54,12,40,3,0,0,-1,0,0,0
1,34,6,33,1,0,0,0,0,64,0,-1--1--1,,1|(2071,1008)|
10,35,Product at home amongst stable category users,2230,1129,72,37,8,131,0,0,0,0,0,0
1,36,23,35,1,0,0,0,0,64,0,-1--1--1,,1|(1901,1062)|
10,37,Total HHs,1274,950,45,12,8,3,0,0,0,0,0,0
1,38,35,9,1,0,0,0,0,64,0,-1--1--1,,1|(2170,1197)|
1,39,37,28,0,0,0,0,0,64,0,-1--1--1,,1|(1433,950)|
10,40,W Brand A volume share,309,2328,69,22,8,3,0,0,0,0,0,0
10,41,W Brand B volume share,1355,2184,68,22,8,3,0,0,0,0,0,0
10,42,"% consumers preferring brand A",306,2184,78,22,8,3,0,0,0,0,0,0
10,43,"% consumers preferring brand B",1356,2080,78,22,8,3,0,0,0,0,0,0
1,44,43,41,0,0,0,0,0,64,0,-1--1--1,,1|(1355,2125)|
1,45,42,40,0,0,0,0,0,64,0,-1--1--1,,1|(306,2249)|
10,46,Target volume share A,516,2480,60,22,8,3,0,0,0,0,0,0
10,47,Target volume share B,1644,2322,60,22,8,3,0,0,0,0,0,0
10,48,W Brand A WD promotions,1511,2483,125,47,3,131,0,0,0,0,0,0
10,49,Promotions sales Impact Index,1648,1906,71,22,8,3,0,0,0,0,0,0
10,50,Promotions sales Impact Index,988,2260,77,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,51,W Brand A WD promotions,1988,1806,73,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,52,51,14,1,0,0,0,0,64,0,-1--1--1,,1|(1990,1803)|
10,53,Yr0 WD promo Brand A,1520,2594,66,22,8,3,0,0,0,0,0,0
12,54,48,1161,2479,10,8,0,3,0,0,-1,0,0,0
1,55,57,48,4,0,0,22,0,0,0,-1--1--1,,1|(1335,2479)|
1,56,57,54,100,0,0,22,0,0,0,-1--1--1,,1|(1221,2479)|
11,57,48,1278,2479,6,8,34,3,0,0,1,0,0,0
10,58,Brand A promotions implementation,1278,2509,85,22,40,3,0,0,-1,0,0,0
10,59,Gap between target and actual share Brand A,517,2342,105,22,8,3,0,0,0,0,0,0
1,60,46,59,0,0,0,0,0,64,0,-1--1--1,,1|(516,2418)|
10,61,W Brand B WD promotions,2475,2375,127,47,3,131,0,0,0,0,0,0
12,62,48,2042,2376,10,8,0,3,0,0,-1,0,0,0
1,63,65,61,4,0,0,22,0,0,0,-1--1--1,,1|(2277,2376)|
1,64,65,62,100,0,0,22,0,0,0,-1--1--1,,1|(2123,2376)|
11,65,48,2200,2376,6,8,34,3,0,0,1,0,0,0
10,66,Brand B promotions implementation,2200,2406,84,22,40,3,0,0,-1,0,0,0
1,67,61,14,1,0,0,0,0,64,0,-1--1--1,,1|(2355,1850)|
1,68,61,41,1,0,0,0,0,64,0,-1--1--1,,1|(2124,2081)|
10,69,Gap between target and actual share Brand B,1648,2206,104,22,8,3,0,0,0,0,0,0
10,70,Possible Brand B WD promotions change,1836,2306,93,22,8,131,0,0,0,0,0,0
1,71,41,69,0,0,0,0,0,64,0,-1--1--1,,1|(1476,2192)|
1,72,47,69,0,0,0,0,0,64,0,-1--1--1,,1|(1645,2270)|
10,73,Promotions sales Impact Index,2047,2144,104,40,8,130,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,74,Yr0 WD promo Brand B,2468,2544,66,22,8,3,0,0,0,0,0,0
1,75,53,48,0,0,0,0,0,64,1,-1--1--1,,1|(1517,2557)|
1,76,1,41,0,0,0,0,0,64,0,-1--1--1,,1|(1013,2081)|
1,77,1,40,1,0,0,0,0,64,0,-1--1--1,,1|(425,2175)|
1,78,48,40,1,0,0,0,0,64,0,-1--1--1,,1|(841,2151)|
1,79,40,59,0,0,0,0,0,64,0,-1--1--1,,1|(388,2332)|
10,80,Average Category volume on deal,410,1894,75,22,8,3,0,0,0,0,0,0
1,81,1,80,1,0,0,0,0,64,0,-1--1--1,,1|(488,1952)|
10,82,TP Category VSOD,404,1990,53,22,8,3,0,0,0,0,0,0
10,83,Promo VPP ratio to uninfluenced VPP,400,1780,81,22,8,3,0,0,0,0,0,0
1,84,4,83,1,0,0,0,0,64,0,-1--1--1,,1|(438,1716)|
1,85,3,83,1,0,0,0,0,64,0,-1--1--1,,1|(397,1659)|
1,86,83,80,1,0,0,0,0,64,0,-1--1--1,,1|(393,1854)|
10,87,"W repeat - promoted",1290,1830,80,22,8,3,0,0,0,0,0,0
10,88,Promo VPP ratio to uninfluenced VPP,1452,1922,87,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,89,"W repeat - promoted",1310,1060,86,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,90,87,1,0,0,0,0,0,64,0,-1--1--1,,1|(988,1905)|
10,91,Total WD promotions,805,1583,54,31,8,130,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,92,91,19,1,0,0,0,0,64,0,-1--1--1,,1|(957,1601)|
1,93,82,1,0,0,0,0,0,64,1,-1--1--1,,1|(527,1986)|
10,94,HHP based Avg product stock,1808,830,68,22,8,3,0,0,0,0,0,0
1,95,83,1,0,0,0,0,0,64,1,-1--1--1,,1|(520,1867)|
10,96,Promotions duplication,2172,1862,48,22,8,3,0,0,0,0,0,0
1,97,96,14,1,0,0,0,0,64,0,-1--1--1,,1|(2081,1758)|
1,98,61,96,1,0,0,0,0,64,0,-1--1--1,,1|(2332,2023)|
1,99,51,96,1,0,0,0,0,64,0,-1--1--1,,1|(2056,1846)|
1,100,48,41,0,0,0,0,0,64,0,-1--1--1,,1|(1429,2327)|
1,101,61,40,1,0,0,0,0,64,0,-1--1--1,,1|(1340,2870)|
10,102,"52W Rolling non-users",999,516,135,48,3,131,0,0,0,0,0,0
1,103,105,22,4,0,0,22,0,0,0,-1--1--1,,1|(1350,518)|
1,104,105,102,100,0,0,22,0,0,0,-1--1--1,,1|(1202,518)|
11,105,1164,1276,518,6,8,34,3,0,0,1,0,0,0
10,106,W Increase in User base,1276,548,68,22,40,3,0,0,-1,0,0,0
12,107,48,1942,514,10,8,0,3,0,0,-1,0,0,0
1,108,110,107,4,0,0,22,0,0,0,-1--1--1,,1|(1861,518)|
1,109,110,22,100,0,0,22,0,0,0,-1--1--1,,1|(1728,518)|
11,110,48,1785,518,6,8,34,3,0,0,1,0,0,0
10,111,Lapsed Users,1785,538,56,12,40,3,0,0,-1,0,0,0
1,112,37,106,0,0,0,0,0,64,0,-1--1--1,,1|(1274,760)|
10,113,W Proportion of stable light buyers,1438,268,86,43,8,131,0,0,0,0,0,0
10,114,W Proportion of opportunistic new buyers,1142,273,96,33,8,131,0,0,0,0,0,0
10,115,W proportion of lapsed users from NBD Dirichlet,1865,347,83,37,8,131,0,0,0,0,0,0
10,116,W Proportion of new users in Year,1272,390,76,22,8,3,0,0,0,0,0,0
1,117,114,116,0,0,0,0,0,64,0,-1--1--1,,1|(1207,332)|
1,118,113,116,0,0,0,0,0,64,0,-1--1--1,,1|(1346,335)|
1,119,116,106,0,0,0,0,0,64,0,-1--1--1,,1|(1273,462)|
10,120,W Proportion of new users in Year,1078,1054,82,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,121,Penetration,1112,700,47,12,8,3,0,0,0,0,0,0
1,122,37,121,0,0,0,0,0,64,0,-1--1--1,,1|(1196,830)|
1,123,121,17,0,0,0,0,0,64,0,-1--1--1,,1|(1038,701)|
12,124,48,620,518,10,8,0,3,0,0,-1,0,0,0
1,125,127,102,4,0,0,22,0,0,0,-1--1--1,,1|(797,522)|
1,126,127,124,100,0,0,22,0,0,0,-1--1--1,,1|(674,522)|
11,127,48,725,522,6,8,34,3,0,0,1,0,0,0
10,128,Lapsed Users over year,725,552,57,22,40,3,0,0,-1,0,0,0
10,129,Lapsed Users,722,390,80,28,8,130,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,130,129,128,0,0,0,0,0,64,0,-1--1--1,,1|(722,467)|
1,131,15,22,0,0,0,0,0,64,1,-1--1--1,,1|(1799,1061)|
1,132,37,22,0,0,0,0,0,64,1,-1--1--1,,1|(1395,757)|
1,133,37,102,0,0,0,0,0,64,1,-1--1--1,,1|(1151,756)|
10,134,W Proportion of opportunistic new buyers,604,1680,94,33,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,135,W Proportion of stable light buyers,842,1679,91,46,8,130,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,136,"W trial - unpromoted",842,1792,49,22,8,3,0,0,0,0,0,0
10,137,"W trial - promoted",684,1798,49,22,8,3,0,0,0,0,0,0
1,138,91,136,1,0,0,0,0,64,0,-1--1--1,,1|(956,1707)|
1,139,135,136,0,0,0,0,0,64,0,-1--1--1,,1|(842,1740)|
1,140,91,137,1,0,0,0,0,64,0,-1--1--1,,1|(696,1699)|
1,141,134,137,0,0,0,0,0,64,0,-1--1--1,,1|(643,1738)|
1,142,137,1,0,0,0,0,0,64,0,-1--1--1,,1|(683,1873)|
1,143,136,1,0,0,0,0,0,64,0,-1--1--1,,1|(775,1872)|
1,144,135,137,0,0,0,0,0,64,0,-1--1--1,,1|(752,1746)|
10,145,Annualized W category purchases,1056,1184,79,22,8,3,0,0,0,0,0,0
10,146,m,2062,1480,9,12,8,3,0,0,0,0,0,0
10,147,"Yearly purchasing rate st-dev",2104,1418,76,22,8,3,0,0,0,0,0,0
1,148,146,147,0,0,0,0,0,64,0,-1--1--1,,1|(2075,1459)|
1,149,16,147,0,0,0,0,0,64,0,-1--1--1,,1|(2150,1484)|
1,150,147,7,1,0,0,0,0,64,0,-1--1--1,,1|(2245,1366)|
10,151,HHP Avg VPP,2250,1626,62,11,8,3,0,0,0,0,0,0
1,152,151,7,0,0,0,0,0,64,0,-1--1--1,,1|(2249,1505)|
10,153,W total category purchases,1302,1186,69,22,8,3,0,0,0,0,0,0
1,154,89,153,0,0,0,0,0,64,0,-1--1--1,,1|(1306,1116)|
1,155,120,153,0,0,0,0,0,64,0,-1--1--1,,1|(1183,1116)|
1,156,153,145,0,0,0,0,0,64,0,-1--1--1,,1|(1190,1185)|
10,157,Time to adjust promotions,1276,2386,60,22,8,3,0,0,0,0,0,0
1,158,157,58,1,0,0,0,0,64,0,-1--1--1,,1|(1278,2416)|
10,159,Time to adjust promotions,2198,2226,66,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,160,159,66,0,0,0,0,0,64,0,-1--1--1,,1|(2198,2309)|
10,161,"Weeks/year",920,1112,49,12,8,3,0,0,0,0,0,0
1,162,161,145,0,0,0,0,0,64,0,-1--1--1,,1|(971,1139)|
10,163,"Purchase/HH",1442,882,55,12,8,3,0,0,0,0,0,0
1,164,163,28,0,0,0,0,0,64,0,-1--1--1,,1|(1515,913)|
10,165,Time to measure market shares,516,2266,69,22,8,3,0,0,0,0,0,0
1,166,165,59,0,0,0,0,0,64,0,-1--1--1,,1|(516,2297)|
10,167,Time to measure market shares,1648,2108,75,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,168,167,69,0,0,0,0,0,64,0,-1--1--1,,1|(1648,2150)|
1,169,15,146,0,0,0,0,0,64,0,-1--1--1,,1|(2047,1525)|
10,170,Annualized W category purchases,684,700,85,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,171,170,17,0,0,0,0,0,64,0,-1--1--1,,1|(818,701)|
10,172,Proportion of promo purchases that are repeat purchase,1780,1836,103,33,8,3,0,0,0,0,0,0
10,173,Penetration,1884,1900,58,12,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,174,173,172,0,0,0,0,0,64,0,-1--1--1,,1|(1855,1882)|
10,175,Proportion of promo purchases that are repeat purchase,882,270,103,33,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,176,175,114,0,0,0,0,0,64,0,-1--1--1,,1|(1008,271)|
1,177,18,146,0,0,0,0,0,64,0,-1--1--1,,1|(2013,1455)|
1,178,115,113,1,0,0,0,0,64,0,-1--1--1,,1|(1593,272)|
10,179,Proportion of new Year users from stable NBD Dirichlet base,1279,143,81,46,8,131,0,0,0,0,0,0
1,180,179,113,1,0,0,0,0,64,0,-1--1--1,,1|(1379,237)|
10,181,HHP Category Penetration,2028,190,67,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,182,Delay for decision making,1134,2386,68,22,8,3,0,0,0,0,0,0
1,183,102,121,0,0,0,0,0,64,0,-1--1--1,,1|(1062,620)|
1,184,22,102,0,1,0,0,0,64,1,-1--1--1,,1|(1282,517)|
10,185,"W forward repeat - promoted",1578,1772,74,22,8,3,0,0,0,0,0,0
10,186,"W opportunistic repeat - promoted",1782,1604,74,22,8,3,0,0,0,0,0,0
1,187,14,186,0,0,0,0,0,64,0,-1--1--1,,1|(1889,1651)|
1,188,2,186,0,0,0,0,0,64,0,-1--1--1,,1|(1663,1544)|
1,189,2,185,0,0,0,0,0,64,0,-1--1--1,,1|(1550,1626)|
1,190,88,185,0,0,0,0,0,64,0,-1--1--1,,1|(1509,1852)|
1,191,49,185,0,0,0,0,0,64,0,-1--1--1,,1|(1616,1845)|
1,192,172,185,0,0,0,0,0,64,0,-1--1--1,,1|(1668,1801)|
1,193,185,87,0,0,0,0,0,64,0,-1--1--1,,1|(1443,1798)|
1,194,14,185,0,0,0,0,0,64,0,-1--1--1,,1|(1799,1738)|
10,195,"W forward repeat - promoted",1046,178,80,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,196,195,114,0,0,0,0,0,64,0,-1--1--1,,1|(1083,215)|
10,197,"W opportunistic repeat - promoted",1378,1704,80,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,198,197,87,0,0,0,0,0,64,0,-1--1--1,,1|(1338,1761)|
10,199,"52W MAT promo users",1848,660,52,22,8,3,0,0,0,0,0,0
1,200,199,111,1,0,0,0,0,64,0,-1--1--1,,1|(1822,604)|
1,201,113,111,1,0,0,0,0,64,0,-1--1--1,,1|(1653,385)|
10,202,W Proportion of opportunistic new buyers,1994,764,94,33,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,203,202,199,1,0,0,0,0,64,0,-1--1--1,,1|(1883,744)|
10,204,Stable 52W proportion of lapsed promo users,1794,180,96,50,3,131,0,0,0,0,0,0
1,205,115,204,0,0,0,0,0,64,0,-1--1--1,,1|(1835,276)|
1,206,113,204,0,0,0,0,0,64,0,-1--1--1,,1|(1604,226)|
10,207,Stable 52W proportion of lapsed promo users,2012,630,85,33,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,208,"NBD-Dirichlet - stable category user base",2228,268,98,22,8,3,0,0,0,0,0,0
1,209,115,208,0,0,0,0,0,64,0,-1--1--1,,1|(2032,310)|
1,210,113,208,1,0,0,0,0,64,0,-1--1--1,,1|(1698,58)|
10,211,Total HHs,1984,420,55,12,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,212,211,208,0,0,0,0,0,64,0,-1--1--1,,1|(2091,352)|
1,213,181,208,0,0,0,0,0,64,0,-1--1--1,,1|(2120,226)|
1,214,208,35,1,0,0,0,0,64,0,-1--1--1,,1|(2228,684)|
1,215,94,23,0,0,0,0,0,64,1,-1--1--1,,1|(1820,856)|
1,216,37,23,0,0,0,0,0,64,1,-1--1--1,,1|(1508,938)|
1,217,208,33,1,0,0,0,0,64,0,-1--1--1,,1|(2195,601)|
1,218,89,28,0,0,0,0,0,64,0,-1--1--1,,1|(1462,1002)|
1,219,19,28,1,0,0,0,0,64,0,-1--1--1,,1|(1375,1397)|
10,220,W Proportion of stable light buyers,1606,848,92,33,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,221,220,28,0,0,0,0,0,64,0,-1--1--1,,1|(1604,902)|
10,222,"Proportion of influenced purchases - stable users",788,900,87,46,8,131,0,0,0,0,0,0
10,223,"W repeat - promoted",630,810,50,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,224,"W repeat - unpromoted",532,934,55,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,225,224,222,0,0,0,0,0,64,0,-1--1--1,,1|(637,919)|
1,226,223,222,0,0,0,0,0,64,0,-1--1--1,,1|(681,839)|
10,227,W Proportion of stable light buyers,620,1008,92,33,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,228,Total WD promotions,560,870,53,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,229,228,222,0,0,0,0,0,64,0,-1--1--1,,1|(650,881)|
1,230,227,222,0,0,0,0,0,64,0,-1--1--1,,1|(687,964)|
10,231,W avg VPP stable users,848,1022,49,22,8,3,0,0,0,0,0,0
1,232,222,231,0,0,0,0,0,64,0,-1--1--1,,1|(820,966)|
1,233,3,231,1,0,0,0,0,64,0,-1--1--1,,1|(573,1239)|
1,234,231,28,1,0,0,0,0,64,0,-1--1--1,,1|(1222,986)|
10,235,"NBD-Dirichlet - stable category user base",1689,1133,92,37,8,130,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,236,Total HHs,1874,1210,55,12,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,237,NBD stable category users penetration,1618,1286,87,22,8,3,0,0,0,0,0,0
1,238,235,237,0,0,0,0,0,64,0,-1--1--1,,1|(1652,1210)|
1,239,236,237,1,0,0,0,0,64,0,-1--1--1,,1|(1748,1232)|
1,240,237,2,0,0,0,0,0,64,0,-1--1--1,,1|(1578,1364)|
1,241,237,23,0,0,0,0,0,64,1,-1--1--1,,1|(1722,1121)|
10,242,Max Brand A WD promotions change,869,2676,72,38,8,131,0,0,0,0,0,0
10,243,Min Brand A WD promotion change,981,2545,70,43,8,131,0,0,0,0,0,0
10,244,WD promotions change target for Brand A,778,2322,83,38,8,131,0,0,0,0,0,0
1,245,59,244,0,0,0,0,0,64,0,-1--1--1,,1|(651,2331)|
1,246,50,244,0,0,0,0,0,64,0,-1--1--1,,1|(894,2287)|
10,247,Possible Brand A WD promotions change,784,2426,93,22,8,3,0,0,0,0,0,0
1,248,242,247,1,0,0,0,0,64,0,-1--1--1,,1|(783,2550)|
1,249,243,247,0,0,0,0,0,64,0,-1--1--1,,1|(871,2479)|
1,250,244,247,0,0,0,0,0,64,0,-1--1--1,,1|(780,2375)|
1,251,247,58,0,0,0,0,0,64,0,-1--1--1,,1|(1028,2466)|
1,252,182,58,0,0,0,0,0,64,0,-1--1--1,,1|(1200,2442)|
1,253,48,242,1,0,0,0,0,64,0,-1--1--1,,1|(1222,2695)|
1,254,48,243,1,0,0,0,0,64,0,-1--1--1,,1|(1221,2570)|
10,255,Delay for decision making,2104,2298,73,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,256,255,66,0,0,0,0,0,64,0,-1--1--1,,1|(2146,2346)|
10,257,WD promotions change target for Brand B,1834,2156,69,33,8,3,0,0,0,0,0,0
1,258,73,257,0,0,0,0,0,64,0,-1--1--1,,1|(1929,2149)|
1,259,69,257,0,0,0,0,0,64,0,-1--1--1,,1|(1740,2180)|
1,260,257,70,0,0,0,0,0,64,0,-1--1--1,,1|(1834,2229)|
1,261,70,66,0,0,0,0,0,64,0,-1--1--1,,1|(2010,2354)|
10,262,Min Brand B WD promotion change,1934,2456,74,22,8,3,0,0,0,0,0,0
10,263,Max Brand B WD promotion change,1808,2606,75,22,8,3,0,0,0,0,0,0
1,264,61,262,1,0,0,0,0,64,0,-1--1--1,,1|(2189,2472)|
1,265,262,70,1,0,0,0,0,64,0,-1--1--1,,1|(1853,2395)|
1,266,263,70,1,0,0,0,0,64,0,-1--1--1,,1|(1737,2452)|
1,267,61,263,1,0,0,0,0,64,0,-1--1--1,,1|(2140,2602)|
1,268,74,61,0,0,0,0,0,64,1,-1--1--1,,1|(2470,2478)|
1,269,58,243,0,0,0,0,0,64,0,-1--1--1,,1|(1129,2526)|
10,270,Brand A promotions implementation,676,2566,91,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,271,270,242,0,0,0,0,0,64,0,-1--1--1,,1|(751,2609)|
10,272,Brand B promotions implementation,1646,2690,90,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,273,272,263,0,0,0,0,0,64,0,-1--1--1,,1|(1720,2651)|
1,274,66,262,0,0,0,0,0,64,0,-1--1--1,,1|(2068,2430)|
1,275,207,199,0,0,0,0,0,64,1,-1--1--1,,1|(1920,646)|
1,276,211,111,0,0,0,0,0,64,0,-1--1--1,,1|(1890,475)|
10,277,Short term WD promotions implementation,1092,2640,64,33,8,3,0,0,0,0,0,0
10,278,Short term WD promotions implementation,1996,2550,70,33,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,279,278,262,0,0,0,0,0,64,0,-1--1--1,,1|(1965,2503)|
1,280,278,263,0,0,0,0,0,64,0,-1--1--1,,1|(1910,2574)|
1,281,277,243,0,0,0,0,0,64,0,-1--1--1,,1|(1047,2601)|
1,282,277,242,0,0,0,0,0,64,0,-1--1--1,,1|(991,2655)|
10,283,"Stable user base at any time - base period",2104,480,93,22,8,3,0,0,0,0,0,0
1,284,283,208,0,0,0,0,0,64,0,-1--1--1,,1|(2161,380)|
1,285,4,231,1,0,0,0,0,64,0,-1--1--1,,1|(586,1286)|
10,286,Proportion of Influenced Purchases,790,1174,93,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,287,W avg VPP all buyers,682,1304,62,22,8,3,0,0,0,0,0,0
1,288,286,287,1,0,0,0,0,64,0,-1--1--1,,1|(713,1242)|
1,289,4,287,0,0,0,0,0,64,0,-1--1--1,,1|(573,1419)|
10,290,Uninfluenced VPP,648,1444,61,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,291,290,287,0,0,0,0,0,64,0,-1--1--1,,1|(662,1380)|
10,292,Category volume,994,1357,68,39,3,131,0,0,0,0,0,0
12,293,48,1194,1360,10,8,0,3,0,0,-1,0,0,0
1,294,296,293,4,0,0,22,0,0,0,-1--1--1,,1|(1158,1362)|
1,295,296,292,100,0,0,22,0,0,0,-1--1--1,,1|(1091,1362)|
11,296,48,1127,1362,6,8,34,3,0,0,1,0,0,0
10,297,"52W MAT volume",1127,1392,46,22,40,3,0,0,-1,0,0,0
12,298,48,814,1350,10,8,0,3,0,0,-1,0,0,0
1,299,301,292,4,0,0,22,0,0,0,-1--1--1,,1|(897,1352)|
1,300,301,298,100,0,0,22,0,0,0,-1--1--1,,1|(840,1352)|
11,301,48,863,1352,6,8,34,3,0,0,1,0,0,0
10,302,Volume bought,863,1382,33,22,40,3,0,0,-1,0,0,0
10,303,W total category purchases,1002,1548,74,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,304,303,302,1,0,0,0,0,64,0,-1--1--1,,1|(868,1496)|
10,305,HHP Avg VPP,924,1472,47,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,306,HHP Category Penetration,1018,1442,67,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,307,HHP PF,1072,1480,46,12,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,308,305,292,0,0,0,0,0,64,1,-1--1--1,,1|(949,1428)|
1,309,306,292,0,0,0,0,0,64,1,-1--1--1,,1|(1010,1414)|
1,310,307,292,0,0,0,0,0,64,1,-1--1--1,,1|(1045,1437)|
10,311,Total HHs,970,1290,55,12,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,312,311,292,0,0,0,0,0,64,1,-1--1--1,,1|(974,1303)|
1,313,303,297,1,0,0,0,0,64,0,-1--1--1,,1|(1122,1531)|
1,314,311,302,1,0,0,0,0,64,0,-1--1--1,,1|(901,1306)|
1,315,311,297,1,0,0,0,0,64,0,-1--1--1,,1|(1056,1303)|
1,316,287,302,1,0,0,0,0,64,0,-1--1--1,,1|(764,1372)|
1,317,287,297,1,0,0,0,0,64,0,-1--1--1,,1|(988,1223)|
1,318,19,153,1,0,0,0,0,64,0,-1--1--1,,1|(1228,1489)|
10,319,Category volume,808,2870,44,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,320,Brand A volume sales,414,2662,69,22,8,3,0,0,0,0,0,0
10,321,Brand B volume sales,1722,2954,68,22,8,3,0,0,0,0,0,0
1,322,319,321,1,0,0,0,0,64,0,-1--1--1,,1|(1141,2943)|
1,323,319,320,1,0,0,0,0,64,0,-1--1--1,,1|(624,2793)|
1,324,40,320,0,0,0,0,0,64,0,-1--1--1,,1|(358,2488)|
10,325,W Brand B volume share,2114,2818,61,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,326,325,321,0,0,0,0,0,64,0,-1--1--1,,1|(1925,2883)|
10,327,"W repeat - promoted",1368,662,50,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,328,"W repeat - unpromoted",1410,772,55,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,329,NBD stable category users penetration,1612,640,93,22,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,330,"Weeks/year",1696,748,60,12,8,2,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
10,331,Stable user base PF,1548,736,47,22,8,3,0,0,0,0,0,0
1,332,328,331,0,0,0,0,0,64,0,-1--1--1,,1|(1476,754)|
1,333,327,331,0,0,0,0,0,64,0,-1--1--1,,1|(1453,696)|
1,334,329,331,0,0,0,0,0,64,0,-1--1--1,,1|(1583,682)|
1,335,330,331,0,0,0,0,0,64,0,-1--1--1,,1|(1622,742)|
1,336,220,331,0,0,0,0,0,64,0,-1--1--1,,1|(1577,792)|
10,337,"Purchase/HH",862,1273,68,24,8,130,0,3,-1,0,0,0,128-128-128,0-0-0,|12||128-128-128
1,338,337,302,0,0,0,0,0,64,0,-1--1--1,,1|(862,1321)|
1,339,337,297,1,0,0,0,0,64,0,-1--1--1,,1|(998,1262)|
///---\\\
:L<%^E!@
1:C:\Users\Lorenzo\Documents\AAA - Theory for services\VF Model - Lrt\Vensim PLE\Going repeat simple.vdf
1:C:\Users\Lorenzo\Documents\AAA - Theory for services\VF Model - Lrt\Vensim PLE\Current.vdf
1:C:\Users\Lorenzo\Documents\AAA - Theory for services\VF Model - Lrt\Vensim PLE\ReferenceMode.vdf
9:Going repeat simple
22:$,Dollar,Dollars,$s
22:Day,Days
22:Hour,Hours
22:Month,Months
22:Person,People,Persons
22:Unit,Units
22:Week,Weeks
22:Year,Years
13:ReferenceMode
23:0
15:0,0,0,0,0,0
19:50,0
27:2,
34:0,
4:Time
5:Yr0 WD promo Brand B
35:Date
36:YYYY-MM-DD
37:2000
38:1
39:1
40:3
41:0
24:0
25:156
26:156