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-
- Type:
- Document
- Date Created:
- 1995
- Collection:
- System Dynamic Society Records
- Collecting Area:
- University Archives
- Collection ID:
- ua435
- Parent Record(s):
- 23d738ba88f8333bc39725f9cb5bd0b8, 6214ef14bd960d7be5cd8a816a71dc52, and 12420ec6bd5f758d2b4dea59aabd75a9
- Description:
- Controlling the development of new products, their growth and market penetration is a key task for corporate management. Its importance for the firm's survival triggered extensive mathematical modeling efforts to improve the decision making quality. Most models used in this field, however, lack crucial factors of success or failure of innovation; they frequently do not include managerial decision variable like rice, delivery delays, quality, etc. or do not reflect comprehensively the involved factors. The paper outlines the concepts of computer based Strategy Support and the role of management Simulators. A modularly composed simulation model of the innovation process is presented which reflects the tight interrelationships between corporate actions and market response. In explains how the dynamics of a product life cycle are generated, and how structure causes behavior. The model is relatively easy to understand in its elements and catches essential aspect of innovation dynamics. Its actual complexity results largely from the consecutiveness of the variables and the nonlinear relations. Its applicability to managerial problem solving is demonstrated by analyzing and evaluating different strategies like pricing, capacity expansion and the role of effective quality control. The model is extended to include the processes of Research and development and their relationship to resource allocation and market success. A management simulator- based on the comprehensive innovation model- is introduced which supports teaching and training and fosters Organizational Learning.