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- Type:
- Document
- Date Created:
- 2005 July 17-2005 July 21
- Collection:
- System Dynamic Society Records
- Collecting Area:
- University Archives
- Collection ID:
- ua435
- Parent Record(s):
- 23d738ba88f8333bc39725f9cb5bd0b8, 3c582e6f5cf305ef0030c7471b499022, and cc5bb0ac12a5b68b26b1583548898dae
- Description:
- There are some industries whose strategic innovations are easier and faster to replicate because the products are mostly commodities, one of such industries is the fast-moving consumer goods industry (FMCG). In the fast-moving consumer goods industry, companies face a very difficult, if not almost impossible, task developing a competitive advantage based on differentiation or low cost strategies. The main reason is that competitors match or, even overtake innovations and costs reductions in a very short period. A case study illustrates the competitive dynamics of a market segment of this industry using a behavioral model (Morecroft, Lane, and Viita, 1991). The model captures the management team understanding of the competitive dynamics of the industry.