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-
- Type:
- Document
- Date Created:
- 1986
- Collection:
- System Dynamic Society Records
- Collecting Area:
- University Archives
- Collection ID:
- ua435
- Parent Record(s):
- 8be0def879466bb233ec7ae0e7a56898, a6ba3d432669bb4e7e5d1d631a535030, and 23d738ba88f8333bc39725f9cb5bd0b8
- Description:
- The control of new product growth and market penetration is a key task for corporate management. The concept of Decision Support Systems is applied to this field of problem solving. A general model of innovation diffusion is presented and used to study market response and profit impact of different strategies. Its analysis suggests a marketing approach which aims at rapidly gaining sales volume. Attractive prices and fast capacity built-up take effectively into account the dynamic environment.