Online Content

1. Milling, Peter M. Decision Support for Marketing New Products"

Type:
Document
Date Created:
1986
Collection:
System Dynamic Society Records
Collecting Area:
University Archives
Collection ID:
ua435
Parent Record(s):
8be0def879466bb233ec7ae0e7a56898, a6ba3d432669bb4e7e5d1d631a535030, and 23d738ba88f8333bc39725f9cb5bd0b8
Thumbnail Path Ss:
/downloads/m326mk04k?file=thumbnail
System Modified Dtsi:
2020-01-02T18:40:15Z
Description:
The control of new product growth and market penetration is a key task for corporate management. The concept of Decision Support Systems is applied to this field of problem solving. A general model of innovation diffusion is presented and used to study market response and profit impact of different strategies. Its analysis suggests a marketing approach which aims at rapidly gaining sales volume. Attractive prices and fast capacity built-up take effectively into account the dynamic environment.