Online Content
1 entry found
Number of results to display per page
Search Results
-
- Type:
- Document
- Date Created:
- 1996
- Collection:
- System Dynamic Society Records
- Collecting Area:
- University Archives
- Collection ID:
- ua435
- Parent Record(s):
- 227da936724c4223c5a64764d3922694, ca4810593b2703dcaa087957ab13af91, and 23d738ba88f8333bc39725f9cb5bd0b8
- Description:
- The process of building a system dynamics simulation model helped competing in the HSFO (high-sulfur fuel oil) market add US $120,000 per day to its revenue, yielding a sustainable increase in profit of 62 percent. These benefits resulted from globalizing its HSFO marketing strategy while building a new internal competency, namely using system dynamics models to support strategy design.