Online Content

1. Kumar, Rakesh, "Corporate Simulation Modelling for Strategic Planning: A Modular Approach Based on System Dynamics Method"

Type:
Document
Date Created:
1988
Collection:
System Dynamic Society Records
Collecting Area:
University Archives
Collection ID:
ua435
Parent Record(s):
23d738ba88f8333bc39725f9cb5bd0b8, 74bc8d76f7112f877dcc1bed073089e6, and ff3ca29802c9b5ed0bd77a0a9e76375a
Thumbnail Path Ss:
/downloads/vx021z972?file=thumbnail
System Modified Dtsi:
2020-01-02T18:42:13Z
Description:
The strategic planning process involves anticipatory decision making for the business as a whole. The integrated functioning of a business and its interaction with the environment are complex enough to comprehend by intuition alone. Choice of modelling strategy as well as method of its application therefore attain significance. Modular approach during corporate model design is recommended for dealing with complexity. System Dynamics method is found most suitable to do so. Corporate model can be constructed from the modules of marketing, production, and finance. Production system has been analysed to illustrate the modular approach using system dynamics method for the purpose of corporate modelling. A generic set of eight basic feedback modules has been designed to model any capacity centre. A few such sets integrated result in model of a production system. This approach has been applied for modelling a steel plant. The production model has been historically validated. It has been extended to incorporate financial consequences. The steel pant model so designed has been used for simulation experiments.