In response to the need for an integrated look at the problems of electric utilities, Pugh-Roberts Associates, Inc. has developed a strategic planning model for electric utilities. In various forms, it has been used by utility industry investors, by individual utilities, and by research organizations for analyzing alternative investment, management, and regulatory strategies.
The application of management science techniques to problems of managing libraries has been a relatively recent development. The paper describes construction, development, and application of an interactive System Dynamics computer simulation model to a large university library system. Actual experience gained in developing and applying this System Dynamics model is reported. Operational tactics and strategies a library might be considering in it's daily operation are simulated and evaluated. Possible improvements to this model are also discussed.
Validation testing provides the tool for building confidence in a model. It enables an analyst to verify the correctness and usefulness of a model and to gain better insight into, and understanding of, the system being modeled. Although important, validation testing is sometimes difficult to conduct. This paper presents the author’s experiences with using the model validation tests to validate a system dynamics model. The paper describes the tests and applications that were most useful in examining the validity of the model, identifies difficulties that can arise during validation testing and offers suggestions for reducing their impact on the process of model validation.
This paper compares and contrasts the philosophical and methodological paradigms used by psychologists and system dynamicists. Currently, psychologists collect huge amounts of data, use open loop methods of experimental design, and think that classical statistical models, such as analysis of variance and regression analysis, provide the most useful methods for studying social phenomina. Behavioral approaches to psychology differ sharply with the system dynamicists concerning the relative importance of external vs. internal sources of influence on behavior.The behaviorists focus on controlling the external environment, even denying the existance or importance of internal states. The problems of using external control are illustrate by contrasting two simple attitude change models; one which modifies attitudes solely through outside influences and another which makes the change in attitudes a function of the state variables. System dynamicists attempt to understand the dynamics of social processes through the study and analysis of dynamic loop structure. These techniques would be extremely useful for those psychologists using correlational analysis and causal modeling methods, where the implications of dynamic structure are not always fully understood.
The System Dynamics Method has been applied to simulate the flow of production in a steel plant. This model has been designed to be an aid in long term planning. The model is driven by a time variant input i.e. incoming orders of nine different types of finished steel products. The internal dynamics is generated by six negative feed back loops of a production shop. The material flow takes place through 16 such shops each having its own dynamics which gets induced to other shops as material flows from coke ovens to finishing mills. The model makes explicit the environmental influences, policy parameters and their relationships with production. Together these explain the dynamic behaviour of monthly production. It can now be used to experiment with all that can be thought of to influence the parameters and improve upon the production performance of the steel plant. The extended version of this model which includes the financial aspects is a top management laboratory for experimentation with different scenarios of environmental influences and counteracting strategies.
The paper concludes that the general models of business performance should greatly benefit from analysis within a dynamic framework. The work has already indicated possible relationships between existing theories and formed the basis of a simulation model which may identify the possible consequences of certain strategic actions combined with alternative organization structures.
This paper presents the discussion and the application of system dynamic methodology to study the consequences of government regulations on small surface coal operators. In 1977 Congress promulgated the surface Mining and Reclamation Act, which brought about some critical changes such as lengthy and costly permit application procedures, lengthy local and state review of permits and lands, increased bond fees and costly reclamation requirements. Small surface coal operators appeared to be particularly vulnerable. Policies frequently considered by the surface mining industry and the government to alleviate the hardship caused by the regulations are mechanisms to offset increased bond fees. It is a purpose of this paper to demonstrate the utility of system dynamics as any effective methodology to study the long term effects of such policies.
The strengths of the SD approach are as follows: explicit use of causal relations, the admission of qualitative information into the model and the potential for methodological ‘merges’. The drawback of the methodology is that it is difficult for the uninitiated and considerable effort is required in the modeling of SD. The purpose of strategic planning is to find a new product/market combination which accurately reflects the company’s strengths and weaknesses. In our case the SD community is the “company’; the methodology of SD is the product and different types of models correspond to market areas.