Kendall, Merrill, "The Wizard of Oz & System Dynamics' Application to System Test", 2012 July 22-2012 July 26
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Introducing System Dynamics(SD) to solve a complex problem is difficult in two ways: 1) modeling the problem behavior, and 2) selling this approach as a desirable alternative to past troubleshooting methods. Adding the new concept of SD to the problem-solving mix often results in resistance. The perception is that other solutions worked in the past and there isn't time to learn new methods. This classic Limited Growth Archetype is best managed by addressing the balancing loop factors that limit adoption of change. In other words, the change agent needs to identify opponents and change their minds. In this paper I suggest that there is another way: provide the concepts and lessons without recipients being aware.