VADP Communications Task Force, Meeting Agenda, 2011 July 29

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VADP Communications Task Force
Friday, July 29, 2011
Richmond

AGENDA

Next steps in the web site redesign process
- Creative brief (Stephanie)
- Fundraising - how extensively will VADP seek on-line donations?

- HTMLvs. CMS types of site - respective pros & cons

Review of the existing VADP web site
- Group review

- Personal reflections

Next step in the social media project
- Info needed to solicit bids
- Key VADP folks to be interviewed
- Defining audio & visual products

Feedback on the VADP Facebook page
- Review of analytics thus far
- Strategy for promoting membership

- Other comments

Setting date(s) for future meeting(s)

- Agenda for next meeting

Communications Small Group Report
VADP Board Retreat
May 6-7, 2011

Web site should be core communication vehicle for VADP
Goals for the coming year:

1. Update VADP web site -- cleaner, more functional, clearer & easier to
navigate

¢@ Use Google analytics to see which web pages are beinig used &
those not so

2. Update basic organizational information & post on web site
¢ Brochure
Fact sheets
@ Etc

3. Develop integrated use of social media -- Facebook, Twitter, blogs

4. Develop clear communications calendar/schedule to coordinate
fundraising letters, e-newsletters, legislative updates, etc.
¢ To avoid having too much at any one time

¢ Ensure that all vehicles are reinforcing one another for fund
development, advocacy, etc.

5. Create a social media project -- podcasts & videos for web site
¢ Professionally produced & edited
¢ Interviews with key VADP people -- Linell, Gerry, Matt E Josh
Wolfe case), John Whitehead, etc
¢@ Short versions (3 minutes) for web site & social media
¢ Longer versions (20-25 minutes) for video presentations with small
groups [including discussion questions]

6. Develop a task force to develop an organizational communications
strategy & guide implementation

¢ Members to include staff & Helena Cobban

Seek communications professionals as volunteer members (ie, web
designer)

¢« Perhaps contract with a communications expert to review
plans/messages from committee

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