VADP Draft Development Action Plan 2016
25th
Anni
Annual report
Michael
Grants
Corporations &
Law Firms
Faith
Communities
Anniversary luncheon/celebration
Anniversary mentioned in major
communications
Newletter article(s) on history
Focus in fundraising letters
Contact potential foundation funders -- Michael
Block, Cafritz, & Moriah
Develop schedule for submitting Michael
proposals and add to development
action plan
Schedule meetings with potential Michael
funders
Meet with potential funders
Michael & board member
Write proposals
Publicize the opportunity for corporate
matches with donors on website
Michael with Kent & Beth
reviewing them
IT Consultant - add to donate
page on the web site
Add line to fundraising letters & e-mails
about matching funds
Create list of churches that have given
in the past
Michael
Michael
Board members will review and make
additions
All board members
Develop a plan for outreach to faith
communities that are current or
potential major donors
Marc, Lauren, & Michael
February 27, 2016
VADP Draft Development Action Plan 2016
Individuals
Cultivate relationships from that plan
and make asks at appropriate time of
the year
Marc, Lauren, & Michael
Explore creation of VADP Faith Advisory
Group
Annual report
Marc, Lauren, & Michael
Finalize text
Michael, Kent, & Paul
Print document with extras (extra 100)
Michael
Send to $100 donors (~150)
Spring fundraising letter
Michael
Draft letter and send to select Board
Michael with help from Dan
members for feedback Shaw
Feedback provided on letter Kent & Paul
All information sent to printer Michael
Letter sent from printer
Year End fundraising letter
Draft letter and send to select Board
members for feedback
Michael with help from Dan
Shaw
follow-up assignments
Feedback provided on letter Kent & Paul
Donor list segmented and major donors Michael
removed
All information sent to printer Michael
Letter sent from printer
Major donor letters personalized, Michael
signed and sent
Board members sent major donor Michael
February 27, 2016
VADP Draft Development Action Plan 2016
Follow up contacts and asks to major All board members
donors
Major Donors
Develop list of major donor prospects Development Committee
- From curent donors Development Committee
- From former board/staff Steve, Beth, & Jack
- From universities (UR, UVA, W&L) Lauren & Mary
- Ideal profiles Nick & Adam
Individual meetings Michael & a board member
a |
New Donors
When people sign up for VADP at Michael
events: send welcome email, send
quarterly ask letter, one-on-one
meetings with Michael
NOVA Crabfest Michael & Kent
Friend-raising event in Herndon Michael & Dan Goldman
Friend-raising event in Roanoke Michael & Mary Atwell
Friend-raising event in Richmond Michael & Virginia Podboy
(young professionals)
Friend-raising event in Richmond Michael & Beth
Social Media C
Create plan & timeline Nick
Events Board sponsored events
February 27, 2016
VADP Draft Development Action Plan 2016
Random ideas
Check in at each Board meeting about
potential events
All board members
Regional meetings
Develop list of meetings in spring & fall Michael
Sent e-mail blast with regional meeting Michael
dates
25th Anniversary event
Finalize date & location Full board
Send "save the date" e-mail blast Michael
Finalize speaker Michael
Design event web page linked to Blue
State Digital database
Michael & IT consultant
Get invitations designed & printed
Michael & Virginia
Get invitation lists from honorees Michael
Mail invitations Michael
Sent e-mail blast with event details & Michael
link to event registrationweb page
Board members complete pledge form All board members
Who are we going after?
Messaging
Monthly commitments
Internet fundraising (e-mail & social
media)
Speaker series
Direct mail prospecting
Mail more frequently
Major donor prospecting
February 27, 2016
VADP Draft Development Action Plan 2016 February 27, 2016
Faith community strategy
VADP Draft Development Action Plan 2016
April 1, 2016
March 1, 2016
April 1, 2016
April 1, 2016
April 1, 2016
Foundation deadlines
May 1, 2016
Ongoing
Done
Done
April 9 board meeting
May 1, 2016
February 27, 2016
VADP Draft Development Action Plan 2016
Ongoing
October 1, 2016
March 1, 2016
March 15, 2016
April 1, 2016
April 1, 2016
April 15, 2016
May 1, 2016
May 15, 2016
September 15 or October
15
October 1 or 30
October 15 or November
October 15 or November
November 1 or the Friday
after Thanksgiving
November 1 or the Friday
after Thanksgiving
February 27, 2016
VADP Draft Development Action Plan 2016 February 27, 2016
April 9, 2016
Ongoing
April
January 23, 2016 Done
March
April 7, 2016
Oct/Nov
April 9, 2016
a
VADP Draft Development Action Plan 2016
Both board meetings
March & September
March & September
April 9, 2016
May 1, 2016
May 1, 2016
September 1, 2016
September 1, 2016
September 1, 2016
September 15, 2016
October 1, 2016
February 27, 2016
VADP Draft Development Action Plan 2016 February 27, 2016
[completion Pate ese
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