VADP 2012 Development Plan DRAFT
Donor Cultivation:
Spring Campaign:
VADP will engage in a spring fundraising appeal which includes all individuals in
VADP’s database excluding major donors who are on the major donor cultivation list
(see major donor section of plan). Mailing will include a letter from the Executive
Director, remittance envelope and OS ESS* “(Op-Ed from Steve?, something
Printing and mailing will be done through TNN Printing.
Spring Campaign Schedule:
Letter drafted by AD Wednesday April 25
Letter edited by ED Monday April 30
AD compiles list of recipients Tuesday May 1
Letter proofed by Board members Thursday May 3
All materials sent to printer Monday May 7
Letters mailed Monday May 21
Year End Campaign:
VADP will engage in a year end fundraising appeal which includes all individuals in
VADP’s database excluding major donors who are on the major donor cultivation list
(see major donor section of plan). Mailing will include a letter from the Executive
Director, remittance envelope and page of two board testimonials with photos. Printing
and mailing will be done through TNN Printing.
Year End Campaign Schedule:
Letter drafted by AD Thursday October 25
AD formats Board testimonials Thursday October 25
Letter edited by ED Monday October 29
AD compiles list of recipients Monday October 29
Letter proofed by Board members Thursday November 1
VADP 2012 Development Plan DRAFT
All materials sent to printer Monday November 5
Letters mailed Tuesday November 20
Major Donor Cultivation:
Current Donors:
1. Building Relationships
Major donor cultivation includes maintaining relationships with major donors and
making “asks”. Major donors should be contacted via phone or in writing at least two
times per year in addition to the year end “ask”.
A select number of board members and the executive director will be responsible for
these contacts. A list of these major donors will be developed by May 1, 2012 and
assignments of board members will be made by June 1, 2012. The administrative
director will send reminders to board members one week before they should be making
contact with their donors. In this, he will provide resources to board members (talking
points, recent accomplishments, draft letter, etc) to help them make these contacts.
Contacts:
> July - Introductory phone call to donor with an update on VADP’s programs
and activities, and to thank them for their support.
> September - Hand written note to donor with update on activities.
> December (first week) - Phone call to donor to make the “ask”
A brief summary of each contact the board member makes with the major donor will be
sent to the executive director to ensure reporting of cultivation and stewardship
activities into Fundraiser for accurate record keeping.
2. Pot-Luck Cultivation
New Donors:
“Friendraising” House Parties
In order to broaden the base of VADP supporters, both individual donors and major
donors, at least x # “friendraising” house parties will be held throughout the year.
These events are meant to introduce new individuals or those who have long since been
disconnected from VADP to who and what we are today. Hosts will invite 20-60
individuals to each party (depending on capacity) and will provide VADP staff the guest
list prior to sending invitations so that we do not invite current donors or invite
individuals to more than one house party. If donors prefer, VADP staff can create and
2,
VADP 2012 Development Plan DRAFT
mail invitations. These decisions will be made up front with the host when the date is
set.
House parties hosts are not just limited to the individual or couple that is opening up
their home. If other individuals or couples are willing to provide their contact lists for
the party, they will be included on the invitations. Hosts can be VADP supporters or
Board members. VADP staff will coordinate hosting and staff and board members will
attend events to cultivate donors.
Follow up after the event:
- The host should provide names and contact information of participants to
VADP staff within one week of the event.
- Athank you letter from the ED will be sent out within two weeks of the event.
This will not include an “ask” but will provide information on upcoming VADP
activities. These individuals will be included in the next mailing.
House Party Schedule:
ED and AD will determine potential hosts to ask Friday April 13
All potential hosts will be asked to have event Monday April 23
Date: Activity: Host:
Location:
TBD “Friendraising” Event _TBD _ Charlottesville
TBD “Friendraising” Event _ TBD _ Richmond
TBD “Friendraising” Event _ TBD _ Northern VA
Church and Organizational Support:
Churches and organizations will be included in the two annual mailings. Additional
cultivation will come through the 50 for 50K campaign led by the Virginia Campaign
Coordinator. Michael to add information about the campaign including target list of
churches.
Newsletter:
Board Fundraising Activities:
VADP 2012 Development Plan DRAFT
Grants:
1. Previous Funders
VADP staff will complete grant proposals to previous funders including:
Tides: add deadline
St. Mary’s Catholic Church:
Westminster Presbyterian Church:
2. New or Long Past Funders
A list of potential grants will be compiled by August 1, 2012. This will include:
- A comprehensive review of past grant support
- Research on grants from faith communities in Virginia
- Research on national faith based grant support
- Research on Virginia (local) foundation support
- Research on national foundation support
VADP staff with the help from the Board will conduct this research.
