Objective
[Assets
Opportunities/Barriers
Fundraising
Consistent fundraising
base
Lacking diverse revenue
streams
Salsa
Lack of follow through w/
Board FR activities
\Tides this year
Need to ID opportunities
(grants, donors, etc.)
Lots of potential donors
(faith communities)
Hire full time
lexecutive
director $30k! No sustainable funding
Flexibility No physical space
Strong mission
Board & staff desire to
participate in process
Some strong Board
members who have the [Board members not
Board passion and energy lengaged
Lack of diversity: racial,
political, age, geographic,
lexpertise
Leadership structure:
Chair, executive
committee
Officers, especially
treasurer to review
finances
Ongoing
30 days
Responsible
Progress
Monthly FR check in at
Board meeting
Set fundraising goals
TBD
Info shared with Board
members on a regular
basis
Year end letter dropped
with personalized major
donor letters
Matt & Steve
Develop job description
Steve w/ Board input
[Advertise
Steve w/ Board input
Develop hiring committee
Board and Steve
Develop transition plan
ISteve w/ Board input
Identify Board members
to step down if needed Board
Identify new Board
members and make asks _ [Board
Set regular monthly
meetings Matthew E.
160 days
Responsible
Progress
180 days
Board calls for FR follow
up with staff giving
lassignments and talking
Check in about FR status
points Board land goals
Identify list of new major Board member individual
donors TBD development plans
Development plan Beth
Identify how we will raise
revenue TBD
Interviews 1st week in
December
Steve schedule w/
hiring committee
Financial check in and ED
levaluation
Make offer mid-December |Steve
ED start date, January 1
Work with Steve to get
updated on GA Steve
Establish formal executive
committee
All new Board members
lare on and get orientation
Retreat in April
Succession planning -
creating leadership bench
Board president training
in December or May
Responsible
Progress
1 year
Responsible
Board
Board chair led with
all Board completing
plans
Board
Keep ED full time
Hit fundraising goals
Hit program goals
Board and Board
chair
Have held two in person
Board meetings
Board and Board
chair
Board and Board
chair
[Training for entire Board
Board
New slate of Board
members
Matthew E.
2 years
Hire part time additional
staff
Every Board member
lengaged in the
fundraising process
15 active Board members
General Needs
More people discussing the death penalty - more public programs
Good polling - knowing public opinion
Reaching new people
Activating current supporters
Shift within the General Assembly
VADP Needs
Stronger, larger and more engaged Board
Executive committee
Sustainable fundraising plan and revenue streams
Paid staff
Active volunteers
Positive Trends
National and international trends toward abolition
Evolution within GA of growing group of legislators opposed to the death penalty and <
Expansion efforts receding
Softening support for death penalty from Republicans
Use of dealth penalty declining significantly (1 new death sentence in last 4 years)
Lots of media attention around lethal injection
Current Gov and AG
Negative Trends
Increased support for electric chair as a default or alternative
Control of House & Senate and make up of Courts of Justice
Not thought of "politically safe" for Republicans and some Democrats - the group that
actively saying it
actively opposes is still small
Tides Goals
Hire full time executive director
Lobby for reform legislation and against expansion legislation
Friendraiser events in Richmond, NOVA, SW VA, Tidewater
Year end fundraiser
