Membership and Coalition Development -
1. Faith Communities
2. Allies in media and arts
3. Academics, universities, youth
4, Activists
Build constuent base - what do we ask members to do ($ + 15 minutes)
- Re-connect w/ advisory board
- Focus on volunteers/interns - ID things to do
- VADP members run for office
create grassroots community or layer on top of others (VOP)
- Grassroots- build infrastructure capacity to deal w/ gathering
t+communicating (use vigils)
- Contact grasstops (business community
- This is a campaign - board are ambassadors (add law enforcement + MVFM)
What has worked in the past?
*Events
*Tabling
*Speaking
*Who do you know/meet?
*on-line
-Make sure everybody (board, volunteers, etc.) has signup sheet
-Who do you know/meet
-Make it easier on website to signup, opt out, write letters, etc.
-Use links/emails more effectively to bring people to causes
-Advertising: ie Billboard
Goal: Build Strong Statewide Membership
- Key Constituencies
- Districts
- Grasstops
Campaign: labeled as Moratorium (internally focused on stopping
expansion)
Fundraising: 85K by June 30
Grass roots fundraising - Members - ask for $ and target members/donors
by leg. district
Major Donors
Foundations VA/intl.
Events
Coalition Partners - faith, legal...
Special Activity promotions
Monthly donors - goal 50 total
Grass roots:
- Event related collections/ Honoraria
- Ask members to help
Fundraising events:put off big events b/c not very profitable. Good for
esprit de corp, visibility.
- ie runs, dinners
Coalition partners: 10K
ask for donation or pledge so they can work into their budget. $100
average.
renew your resolution, ask your members to join us...
pick a date to center ask
100 churches have a dp resolution
Major Donors: Steve N. to head up plan in conjunction with Beth - meet
with everyone over $500 and identify those who can give mor
Money by June 30
events 5K
mailings 35k
coaltion partners 10K
Major Donors 22,500
Board 100%
Monthly donors: put the ask in a monthly email - here's our goal - link
to private page on website
Goal - 50 new monthly donors by June 30
How are we doing? Who do you know who could help?
Board: 100% participation
Foundations:
Internal/External Communications -
Rapid Response
Pro Active w/ Media - organize stories, cultivate reporters
Consistent messages - training
Message Ideas
-doesn't help victims
- bad public policy
- $ better spent on victims/public sagety
- more you know, less you like
Spread message with AGs, jurors, victims
Materials, branding, logo, consistent
proffesionalize look
Fact Sheet/broschure
Hand outs
Media Training
Public spokesperson
Advisory board member as media face
Member communications plan
email communications involvement - in Oct 21 mailing enourage email
signup
non-VADP spokespersons
crisis media plan
execution media plan
website/database integration
relationship with DRow attnys to get pertinent info on specific cases -
ie innocense, mental illness etc.
MFVMs, identify compelling cases that illustrate the problems with the
system
Find out in advance when execution dates will be sent.
Membership communications Plan
How many emails are we sending to members - monthly emails - more during
executions and ga session
segregated emails - get people used to hearing form us - two updates and
one fundraiser for ex.
only email relevant or useful information
press outreach - cultivate relationships with reporters, editorial boards
produce stories
Membership and Coalition Development -
1. Faith Communities
2. Allies in media and arts
3. Academics, universities, youth
4. Activists
What has worked in the past? tabling, educational events
-Make sure everybody (board, volunteers, etc.) has signup sheet
-Who do you know/meet
-Make it easier on website to signup, opt out, write letters, etc.
-Use links/emails more effectively to bring people to causes
-Advertising: ie Billboard
Goal: Build Strong Statewide Membership
- Key Constituencies
- Districts
- Grasstops
Campaign: labeled as Moratorium (internally focused on stopping
expansion)
Legislative Assessment-
Develop legislative resources
- Mobilize around reform legislation
- Be central authority on legislative strategy
- Sketch out strategy to repeal
- Develop think tank resources (cost study etc.
Legislative tracking, rating
ID members legislative district
- Edwards Bill
Rate legislators - tracking
*Assessment of victim's services
- lessons from NJ
Board Partnership-
-Re-connect w/ Advisory Board
- Contact grasstops (retired judges, AGs, law enf., religious groups,
victims, advisory board)
- Add high profile folks to the board - bring in business community
- Advisory board - meet w/ them, update them, practic our message, ask
them for advice on our strategy
- Board fundraising
- Board Dev. Plan
Next meeting- May - 2 day retreat
Board and key players
Budget/needs - do we need to increase budget and when
Timelines
Check-ins
