VADP Fundraising Work Plan
Last updated 4/21/09
Mailings - $35,000 by 6/30/09
Tactics Completion Date | Comments
Develop 10/7/08 - fact sheets
Campaign completed (info. and , sign-
materials for up sheets,
initial mailing brochure, -
developed new
general fact
sheet, sigh up,
and “join us”
sheet
Develop 12/31/08 - Highlight the
additional completed Edwards bill
Campaign [all of these
materials for materials will
outreach and be used to
for the 2009 solicit funds by
legislative showing what
session VADP is doing -
developed fact
sheets on all
bills and cost
fact sheet
Distribute 10/21/08 - sent Introduce new
campaign 11/7/08 Moratorium
packets to full Campaign, ED,
membership and what VADP
base. would like
members to do.
Will not be a
direct fund
appeal, but a
return envelope
will be included
Fundraising 12/10/08 - sent Give update of
mailing to full 12/5/08 what has been
membership accomplished
base. since last
mailing.
Fundraising 3/15/09 - Give update on
mailing to full postponed until | legislative
membership May session -
base. highlight
victories and
also ring the
warning bell for
expansion
legislation
Coalition partners: $10,000 by
6/30/09
Create list of all
coalition
partners -
include list of
groups that
passed
resolutions
during previous
Moratorium
Campaign
Look into Followed up, no Folks to join the
Episcopal success Campaign; the
Church leads possibility of
creating a line
item in the
budget (not
likely)
Verify that all
coalition
partners are in
database and if
not, add
organizations
to database
Select 10 Forums arranged
organizations with St. James,
to make phone
contact with
and set up
meetings to
speak to the
St. Mary’s,
Richmond
Friends, St.
Charles
Borromeo, Peace
groups Community, etc.
continuing to set
up meetings
Send all 10/21/08? - sent | Also offered to
partners the 11/7/08 come speak at
Moratorium meetings
Campaign
packets
Send all Around Abolition | Develop appeal
coalition Day? Sent specifically for
partners 12/5/08 organizations -
fundraising give the option
appeal to submit a
donation or
pledge, offer to
come speak at
meetings, make
the “ask”
options more
than in mailings
to members -
looking for at
least $100 per
organization
Events: $5,000 by 6/30/09
Develop a list Ensure that the
of possible groups cover
groups to speak different
to for both the regions
ED, board throughout the
members, and state as well as
VADP members a variety of
populations
(faith based,
civic groups,
colleges/univers
ities
Set up events - taken up
at that time ask
if there is an
Honorarium or
if it would be
possible to take
a collection
collections with
little success -
$150 honorarium
from St. James &
$500 donation
from St. Mary’s
Sign up folks at
each event to
increase
membership
and so that
there is a
larger base to
completed at all
events, ongoing
receive the
Nov./Dec.
fundraising
appeal
Foundations
Comply with all
reporting
requirements of
Tides grant
Ongoing (check
about what are
our reporting
dates) will use a
lot of information
from “Progress
Report” at
strategic
planning mtg
August 3, 2009
October 2, 2009
September 1,
2010
Craft and 11/24/08 - All Foundations
submit LOI to submitted denied
FADP 12/30/08 proposal, Open
Society said
“maybe”
Search for List of VA & non-
Virginia VA Foundations
foundations and timeline of
and identify all deadlines
that VADP is compiled -
eligible to apply continually
updated
Apply for at 12/31/08 - Other
least one Applied for VA Foundations:
foundation Foundations: RESIST
(preferably two Catholic (2/7/09),
if there are two Campaign for Unitarian
identified) Human Universalist
Development Fund for a Just
(Diocese of Society
Richmond) (3/15/09)
(10/22/08), Blue
Moon Fund LOI
(1/6/09),
Westminster
Presbyterian
(2/7/09),
Charlottesville
Area Community
Foundation
Community
Endowment
(4/1/09)
Major Donors: $22,500 by 6/30/09
I.
Establish definition of major donor (e.g., $500 + per year
contributions). Completed
Il.
Ill.
IV.
Develop materials to use for campaign -- case statement, long-
range plan for VADP, schedule for the campaign).
Identify existing and potential major donors.
A. Review history of VADP contributors to identify existing
major donors (and potential major donors based on past
history of giving -- e.g., $250 per year; can be asked to
increase).
All VADP donors who have given gifts of $250 and above
identified and targeted as major and potential major donors
($250-$499 potential & $500 + major)
B. Identify potential major donors -- e.g., by brainstorming with
Board members and other known supporters of VADP.
Discussed at several board meetings
Recruit Board members to help with the campaign.
All board members agreed to participate
V.
Train the participating Board members in the skills of
developing support for VADP. For example, telling our story,
talking about the case statement, why they should feel good
about being part of VADP’s efforts to change history in
Virginia, asking for support, who else do they know who
would be willing to consider supporting VADP, etc.
Board members provided with “VADP Major Donor Fundraising
Guide” and “Donor Levels” documents and ED gave more specific
guidance on an individual “as needed” basis
VI.
Develop a schedule for the campaign.
VII. Conduct the campaign. Assign prospects to participants.
Participants will send letters and materials to prospects and
follow up with personal contacts.
Board members given assignments, letters mailed on 12/5/08 and
board asked to contact donors by 12/22/08 and ED followed up
with each board member.
