LAUNCHING
CONSERVATIVE
VOICES IN THE MEDIA
NC CASE STUDY - NORTH CAROLINA
CONSERVATIVES CONCERNED ABOUT
THE DEATH PENALTY
10/6/2015
GETTING STARTED - FOUNDING
MEMBERS
Conference Calls with Conservative Members
+ Opportunity to begin coverage of issues
+ Created buy-in for members, highlighted issues that were
‘most compelling to them
+ Asked members for support setting up press
opportunitiesichanges to engage with faith and community
organizations in area
2013: BEGIN BASE BUILDING -
INTRODUCE NEW ISSUE FRAMING
(EDITORIALS, RADIO INTERVIEWS)
Sept 11, 2013 - Steve Monks, No deterrent, no defense for the
NC death penalty.
+ ‘With these kinds of results, death by execution no longer
sounds like much of a crime deterrent. Why not sentence
criminals to death by incarceration and redirect the millions
spent on the death penalty to the law enforcement efforts that
actually make us safer?"
Radio Interviews with various conservative radio stations
ENDING NC'S DEATH PENALTY: A
CONSERVATIVE ISSUE FOR SOME
STEPHANIE CARROLL CARSON,
PUBLIC NEWS SERVICE-NC
(10/23/13) RALEIGH, N.C. - The push to end the death penalty
traditionally has been part of progressive politics, but a growing number
of Republicans now are asserting that state executions run counter to
conservative priorities as well,
Raleigh attorney Steve Monks, a member of the group "Conservatives
Concemed About the Death Penalty," is among them. From a financial
perspective, he said, capital punishment punishes the system more
than the inmate.
“Death by incarceration is always cheaper than death by injection,
period,” he said, “From a financial standpoint, it doesn't make sense.”
10/6/2015
IN PERSON MEETINGS
+ First in person meeting of members ~ Feb. 2014
+ Featured presentations by Marc Hyden, Jennie Lancaster,
Cost, Deterrence (focus on arguments identified as top points
by NC CCADP members)
+ Additional meetings through year with subsets of members,
develop talking points — updated cost, plea arguments
+ Reach out to various groups for members, privately assigned
counsel, emails to county GOP chairs, etc.
+ Key: Depending on members to make connections
CONSERVATIVE VOICES WEIGH
IN ON DEATH PENALTY ISSUES
Charlotte Observer
From Rev. D. Larry Ford, a former chairman of the Rutherford County Republican
ay, in fesponse to “Dhuy shortages and te death penalty" Fannie Fano,
|Lam one of a number of conservatives who have come together to found North Carolina
Conservatives Concemed About the Death Fenaly. We beieve the ime is rght to
replace the death penalty wih fe In prison without parole, issues such as the new drug
protocol debate are perfect examples of why we need to decide on one swift ang tough
Burishment or convicted lies and Stop srogging outhe scission ofthe death
penalty’ future
The supply of drugs being used for execution s quickly becoming extinct. The search
for new drugs is nat very promising because companies do not want t make or sel
drugs used to kil people. may be years before the courts make-a decision on the
trent egal bate: Many ofthe people on North Carotna’s death row may have akeady
fied by the tme tis setled. Oras some call they may nave died of ‘death by
Ineareération
Road more here: http:wuw-charlotteobserver.com/opinion/op-
ediarticles108017.htmivstoryink=cpy
MARK EDWARDS: LIFE WITHOUT
PAROLE A PROPER SENTENCE MAY
6, 2014
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Mark E Edwards
CChaiman, Nash County Republican Party
10/6/2015
FORMER REPUBLICAN STATE
AUDITOR WEIGHS IN ON HISTORIC
EXONERATION
More proof the NC death penalty lives up to no conservative standards
By Los Meritt September 8, 2014
|Lam sure many of us had the same thought: What a terble waste of two lives. As former
‘As.a conservative, | believe in swift and sure justice for people who commit crimes. | also
believe ina system that i efficent and effective. As Herey McCollum case clearly
iiustates, ouf capital punishment system lives up to nong of those standards.
Bis cee capes nee ae many areas of ur ste astm needing inpoverats.
One of te fet should be fo replace the death penalty wil ie in prieon without parale
frit te wort offenders cen pcon-At least hen wa would be aceurd tat North
Garolna never again spends milions in an effort to execute an innocent man.
FALL 2014 - SPRING
2015
NC Conservatives Concerned tables at 2014 & 2015 GOP
Convention (Press Releases, follow up editorials)
NC CCADP responds to “Restoring Proper Justice”
through months of debate, highlights impact on
corrections officials, transparency.
Chief of Police Gerald Galloway editorial on CDPL Report
‘on Wrongful Prosecutions
Lessons:
+ Press tires of hearing from conservative voices too
+ Press Releases with conservative messaging may not get
covered, but help frame issues
SEPT 2015 - TOUR
WITH SEN. COASH
+ Press Events (Raleigh, Greensboro, Charlotte)
+ Importance of having respected Conservative leader invite
press
+ Capitol Press Corp (weekly visits leading up to Sept
events)
+ NC CCADP members present (strategically selected
leaders)
+ Importance of separation of conservative message with
general messaging
10/6/2015
SEPT 22 PRESS - GENERAL
ASSEMBLY PRESS ROOM
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