UNIVERSITYATALBANY
State University of New York
A Birds-Eye View of Recruitment, Admission, Financial
Aid, and Retention of Undergraduate and Graduate
Students
Robert Andrea, Associate Vice Provost, Enrollment Management
Dr. Kevin Williams, Vice Provost and Dean of Graduate Studies
May 9, 2014
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Questions to be considered...
Who are our students?
How are they recruited?
How are they admitted?
How are they aided?
How are they retained?
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
About Our Student
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
About Our Students
Historical Enrollment
2010 thru 2013
Total Undergraduate
= Total Graduate
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
About Our Students
New Freshmen Enrollment 2013:
Fall (2,566) Spring (54)
New Transfer Enrollment 2013:
Fall (1,387) Spring (517)
New Graduate Enrollment 2013:
Fall (1,388) Spring (258)
UNIVERSITYATALBANY
State University of New York
THE W@RLD WITHIN REACH
About Our Undergraduate Students
Fall 2013 new students are both freshmen and transfers
Freshmen 64.9% Transfers B51%
Freshmen: Mean GPA 3.4 Mean SAT/ACT 1142
Transfer: Mean GPA 3.0
Gender
Freshmen: Female 46.4% Male 53.6%
Transfers: Female 48.5% Male 51.5%
Student Diversity
Freshmen: Domestic 42.3% Intemational 4.6%
Transfers: Domestic 37.3% International 4.5%
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
About Our Undergraduate Students - geographically
Fall 2013
Freshmen
¢ New York
¢ Domestic Non-New Y ork
e Intemational
Transfers
¢ New York
¢ Domestic Non-New Y ork
e Intemational
UNIVERSITYATALBANY
State University of New York
THE W@RLD WITHIN REACH
About our Undergraduate students - regionally
Fall 2013 New York State distribution
Freshmen Transfer
NYC 29.3% 17.7%
Long Island 26.1% 10.1%
Lower Hudson 20.2% 16.6%
Capital District 2A 45.1%
Central NY 6.7% 5.4%
Wester NY 3.6% 2.0%
North Country 1.8% 2.9%
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
About Our Undergraduate Students...by NY County
Admit Type
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UNIVERSITYATALBANY
State University of New York
About Our Undergraduate Students...by state
Admit Type
UNIVERSITYATALBANY
State University of New York
About Our Undergraduate Students....by country
UNIVERSITYATALBANY
State University of New York
About Our Undergraduate Students - transfer origins
Fall 2013 Transfers:
Two Year 64.2% Four Y ear 35.8%
Top Two Year Institutions:
Hudson Valley Community College
Suffolk County Community College
Schenectady County Community College
Adirondack Community College
Dutchess County Community College
Nassau County Community College
Westchester County Community College
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
About Our Undergraduate Students - transfer origins
Fall 2013 from Four Y ear Institutions
Public Institutions
Buffalo State
SUNY Oswego
SUNY Oneonta
College of Staten Island
SUNY Potsdam
Private Institutions
College of Saint Rose
SaintJ ohns University
Siena College
Long Island University
University of Bridgeport
UNIVERSITYATALBANY
State University of New York
THE W@RLD WITHIN REACH
About Our Undergraduate Students...academic interests
Fall 2013
Freshmen Transfers
Open/Undecided Psychology
Accounting & Business Accounting & Business
Biology Biology
Criminal Justice : Open/Undecided
Psychology : Criminal Justice
Political Science : Computer Science
Computer Science . Economics
Human Biology : Communication
Political Science
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Recruitment
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Recruitment
Recruitment Goals
¢ Generate interest culminating in applications
¢ Cultivate enrollment through yield activities
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Recruitment
Recruitment Activities
¢ Outreach
¢ Communication
¢ On-Campus Programs
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Recruitment
Recruitment Outreach
Fall and Spring Travel Program
- Secondary School Visits
- College Nights and College Fairs
- Regional Events and Receptions
- Embassy Visits (international)
- Agent Visits (international)
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
5 Year New York State Travel
Date (grou
Fall 2010
Fall 2011
Fall 2012
Fall 2013
Fall 2014
Number of Records
UNIVERSITYATALBANY
State University of New York
Recruitment Travel - domestic
5 Year Domestic, Non-New York Travel
Fall 2010 Florida 3
Mid Atentc | 2:
New England
Other US
Fall 2011 Florida
Mid Atlantic
New England
Other US
Fall 2012 Florida
Mid Atlantic
New England
Other US
Fall 2013 Florida
Mid Atlantic
New England |
Other US
Fall 2014 California
Florida
Mid Atlantic
New England
Other US
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Recruitment Travel - international
Country
Fall 2011
Fall 2012
Fall 2013
Fall 2014
*'Fall 2015
Brazil
S)
Canada
26
China
as
Cyprus
Denmark
Germany
Hong Kong
India
Indonesia
Israel
Japan
Jordan
Korea
Kurdistan
Malaysia
Norway
Puerto Rico
Saudi Arabia
Singapore
Sri Lanka
Sweden
Thailand
Turkey
Viet Nam
Grand Total
2g
5 Year Travel by Country
*To Date
UNIVERSITYATALBANY
State University of New York
THE W@RLD WITHIN REACH
Recruitment - Communication
Targeted Communication Activities
- Direct Mail Campaign
- Viewbook Series Mailing
- Event Invitations
- Email Campaigns
Additional Activities
- Telephone Contact
- Chats
- Skype
UNIVERSITYATALBANY
State University of New York
THE W@RLD WITHIN REACH
Recruitment
On-Campus Programs
- Daily Visit Program
- Group Visits
- Fall Open House
- Spring Open House for Admitted Students
- Other
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Recruitment
Generating Interest Prospects, Inquiries, and Applicants
Daily Visit Program
Offered during the week
and on Saturday's when the
University is in session
51% of visitors apply
34.4 % enrolled
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Recruitment
Tracking Inquiries by Source:
Top First Source Inquiry 2013 - All
Applications 12,716
College Fairs 9,490
University in High School 7,130
Publications 4,474
SUNY 3,947
Test Scores 3,114
Top First Source Inquiry 2013 - Enrolled
Applications 1,127
Test Scores 276
College Fairs 269
Campus Visits 261
University in the High School 192
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Admission
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
PNolaalssiela
Freshmen Admissions
21,054 | 21,178 | 21,591 | 21,529
Admitted 10,810 | 11,744 | 12,028 | 11,864
Admit Rate} 51.3% 55.5% 55.7%
2,420 2,558 2,560
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
PNolaalssiela
Freshmen
Admission Decision: The decision on an application for freshman
admission are based on a holistic review of the following:
HS Record
Standardized Test Scores and Test Policy
Recommendations
Other materials supplied by applicant
Ability to Contribute to the University Community
Policies on Undergraduate Admissions (Senate Bill 0304-14)
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Admission
Transfer Admissions
Admitted
Admit Rate] 48.5% | 50.7% | 53.7%
Enrolled 1,403 1,379 1,390
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Admission
Transfer Admission
Admission as a transfer student to the University at Albany requires
evidence:
- high school graduation or the equivalent
- arecord of acceptable academic accomplishment in college
(Generally 2.5 or better)
Transfer applicants with 24 or more credits
Transfer applicants with fewer than 24 credits must submit H.S. records
and test scores
Policies on Undergraduate Admissions (Senate Bill 0304-14)
UNIVERSITYATALBANY
State University of New York
THE W@RLD WITHIN REACH
Financial Aid
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Financial Aid
UAlbany Undergraduate
¢ Approximately 82% of our undergraduate students apply
for need-based financial aid
Of these aid applicants, 79% of the undergraduates
demonstrate financial need based on the Free
Application for Federal Student Aid (FAFSA)
e Average need of UA undergraduate aid applicants is
$12,972 and has been increasing
Of the 2013-2014 undergraduate financial aid applicants
(FAFSA filers) 46% had family incomes of less than
$50,000
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Financial Aid
UAlbany Undergraduates
¢ Approximately 25% of aid applicants have a zero
Expected Family Contribution (EFC)
¢ Approximately 36% of UAlbany’s undergraduate student
population qualify for the Federal Pell Grant the largest
federal grant program for needy students
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Financial Aid
The Application Process
Students are admitted to the University at Albany
regardless of financial need
All students are advised to file the Free Application for
Federal Student Aid (FAFSA) (9/59.c0.90v
NYS residents are advised to link to the TAP application
from the FAFSA
Award letters are mailed to admitted students beginning
in late March
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Financial Aid
Sources of Funding
Grants and Scholarships
¢ Federal Pell Grant (federal)
Federal SEOG Grant (federal)
NYS TAP Grant (state)
SUNY Tuition Credit (institutional)
Institutional Scholarships (institutional)
Loans and Work (Self-Help)
Federal Work-Study (federal)
Federal Perkins Loan (federal)
Federal Direct Student Loan (federal)
Parent Plus Loan (federal)
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Financial Aid
Sources of Undergraduate Funding
Program % of Funding
Federal Loans, Work-Study,
Federal Grants
81%
State Grants and Scholarships 14%
SUNY Tuition Credit 2%
Institutional* 8%
*Excludes Athletic Aid
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Financial Aid
Sources of Undergraduate Funding
Program
Annual Funding
Federal Loans
Approximately $75 million
Federal Grants
Approximately $23 million
State Grants
Approximately $17 million
Federal Work-Study (federal
w/ state match)
Over $900,000
SUNY Tuition Credit
Over $2.7 million
Institutional*
Approximately $4 million
*Excludes Athletic Aid
UNIVERSITYATALBANY
State University of New York
THE W@RLD WITHIN REACH
Retention
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Retention
Top reasons cited for students leaving
Financial
College experience not as expected
Family responsibilities
Medical
Programs wanted not available
Change/unsure of academic goals
Need a break from academics
Disliked residence life
Dissatisfied with performance
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Retention
Freshmen who enrolled in Fall 2011, did not return to
UAlbany in Fall 2012, where did they go:
9% enrolled in a four year private institution
23.4% enrolled in a four year public institution
26.9% enrolled in a two year public institution
39.9% unknown
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Retention
¢ Retention is a campus-wide responsibility
¢ Academic Affairs
- Undergraduate Education
- Enrollment Management Services
- Institutional Research Planning and Effectiveness
e Student Success
¢ Schools and Colleges
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Retention
Recently Introduced Initiatives
e Living Leaming Communities
e Advising Plus
¢ Program in Writing and Critical Inquiry(WCl)
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Retention
¢ Living Leaming Communities
Similar interests, majors, or life styles
Live together in residence halls
Enroll in one or two courses together
Meet regularly with a faculty and upper-class student
Examples, “The World of..”
¢ Accounting
¢ Biology
¢ Community Service
¢ Environmental Health and Sustainability
Laws and J ustice
Technology
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Retention
e Advising Plus
- Full Range of Academic Services
- Exposes them to engaged learning opportunities
¢ Program in Writing and Critical Inquiry(WCl)
- Writing seminar for incoming first year students
- Small classes
- Develop new students as writers
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
IVERSITYATALBANY
Retention vias aaaed Uc at
Undergraduate
Education
Living-Learning
‘Communities
Language Learning
‘Communities
pes uiaaey Student Engagement
Food for Thought pests dessa
CHEER Fund
UAUKnow
Academic Traditions:
clubs and Groups
Peer Educators
PALs Mentoring
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Retention
First to second year returning rate for has ranged 85.8% to
81.5% (National Public= 70%)
Six Y ear Graduation Rate has ranged 67.4% to 64.4% (National
Public= 54.6%)
Individual cohort rates are monitored
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Retention
Predictive Modeling Project
Using targeted analytics to predict student success
Bring data together on entering and continuing students to help
predict likelihood of success
Inform early intervention strategies
Collecting data from Enrollment Management, Undergraduate
Education, Student Success, and other sources
UNIVERSITYATALBANY THE W@RLD WITHIN REACH
State University of New York
Retention
Possible Data Elements:
Academic Status: frs,sph,jrsr
Admit Term
Adrmit type
Albany id
County of residence
UA Credits achieved
UA Credits attempted
UAlbany GPA
Distance from home
Entering Academic Plan
Ethnicity
First Generation
Gender
HS GPA
HS SAT
Critical Reading (Highest)
Math Score (Highest)
Writing (Highest)
Class Rank
Intemational
EFC (last recorded)
FAFSA Position
Financial Aid Status(Pell eligible)
Loan Amount to date
Scholarship status
HS Curricular
HS Co-Curricular
HS Extra-Curricular
HS Obligations Preventing Co or Extra Curricular
Date of Deposit vs Admit Date
Date of Housing Deposit vs Admit Date
Intended Academic Plan
Member of Student Group(Honors College, Athlete, EOP, LLC,Veteran)
On-Campus/Off Campus
Residency
Service Indicator (Ability to Register)
State
Housing
Email address
Participation
New Student Orientation
LLC
Semester/Y ear Events
Faculty/Staff Mentoring Program
Peer Mentoring Programs
Financial Literacy Program
FYE Course/program
Other courses
UNIVERSITYATALBANY
State University of New York
THE W@
RLD WITHIN REACH
