Profile
The Office of Communications & Marketing
functions as a strategic and tactical public
relations and marketing resource for the
University at Albany.
Current budget:
FTE
21.0
SALARIES
$1,427.3M
TS/OTPS
$97.6K
$1,524.9M
21 FTE’s across three units: Marketing Services,
Communications, Digital & Social Media
Communications & Marketing
Greatest Challenges (Bag III)
• Making our website an efficient easily updateable
and effective communications and marketing tool,
one that reflects the integrity of the university
• Leveraging the use of social media in a
meaningful way so that Ualbany’s
communications are relevant to its target
audiences
• As our unit shrinks, the demand to adopt to the
new web technologies and social media revolution
has never been greater.
Mobile Technology as it relates to web site
Less IT Support (3.5 FTE to 1.5 FTE)
Establishing Communications Support for
Strategic Plan
Visitors (not Visits)
Home Page
Visits vs Unique Visitors - External
Mobile Visits
Mobile Tablets Sales
iPad
300,000 at launch
Google Tablet
600,000 at launch
iPad
7.3 million in
Quarter 1
15 million in nine
months
iPad 2 (launch 3/11/11)
5.5 million in Quarter 1
(projected sales)
Top Pages – External Visits
What impression are we making
to 3.2 million visitors per year?
Updated MyUAlbany
Top Pages – External Visits
Top Majors – External Visitors
Findings
Findings
Business, Criminal Justice, Biology and Psychology - most clicked on majors
for the last five quarters
Math is new to the top majors list (Note: Math moved its website to the
albany.edu server September 2010)
Math and Computer Science replaced Communication and Music as top 10
majors compared to Q409
Top Graduate Programs – External Visits
Findings
Findings
•
Baseline data - Graduate programs data new to albany.edu server
State of Online Video
Pew Internet & American
Life Project – June 2010
Collaborative Content
Development
User Generated Video
contest
Advisement/Admissions/Acad.
Dept/Development
Academic Major Profile Videos
The Present = Integrated Content
Improved Video Experience
The Results
Allows for dedicated and
branded content in
controlled environment
Conclusion
• Reinvestments in communications and
marketing should take place in web
development.
• Increased demand for digital assets
• As UAlbany begins implementing the
Strategic Plan there will be increased demand
for Communications and Marketing Support
• 10% Scenario - total cut of $152,400
– Loss of 3.00 FTE (From 21 to 18 FTE)
• 14% Scenario - total cut of $213.5K
– Loss of 4.2 FTE (From 21 to 16.8)
• 2% reinvestment would be allocated to hiring
web personnel
Conclusion
