= ONT CE
= SPONSOR NOTES
Seoty
August 2014 32" International Conference of the System Dynamics Society
Volume 9 F Delft, Netherlands July 20-24, 2014
rom Our Sponsors
The TU DELFT team greatly enjoyed hosting the conference at our premises, in particular at
the Aula and at the Technology, Policy and Management Faculty. Our special thanks go out Date
to the Society Office headed by Roberta Spencer, and to the Program Chairs, Pal Davidson T U D e lft University of
and Etiénne Rouwette who were key in putting together a great conference. We also thank Tertegt
all those who made the conference an unforgettable event by their presentations, posters,
and participation in the discussions.
The team enjoyed meeting old friends and making new friends. We appreciated everybody's positive and constructive feedback very much.
We look forward to meeting again next year in Boston!
Erik Pruyt, Els van Daalen, Monique van der Toorn, Wil Thissen, and many, many others from the TU Delft team.
The 2014 International System Dynamics Conference in Delft was a meeting-point for current and former students of
the EUROPEAN MASTER IN SYSTEM DYNAMICS (EMSD) and faculty lecturing in this master programme. About
ten staff members and twenty-five students from different cohorts were present. They presented papers and posters,
acted as session chairs, and worked as conference volunteers. In addition, the participants took the opportunity to
organize five successful master thesis defenses and celebrated their reunion at an EMSD reception. Staff and students
were delighted that the Outstanding Service Award 2014 was given to Prof. Pal Davidson and Prof. Jac Vennix, for their
important work for the System Dynamics Society, its journal (The System Dynamics Review), and in particular for their
work in the foundation and coordination of the European Master in System Dynamics.
system dynamics
Seren Wis
It was a pleasure to see so many friends at the System Dynamics Conference in Delft and to make new ones.
STRATEGY DYNAMICS genuinely appreciates the support, feedback and encouragement
that was given. grategy e
Agile System Dynamics ynamics
We recorded Kim Warren's “Agile System Dynamics” workshop and the video is now on YouTube- creators of
see sdl.re/AgileDelftWS. The video is about 1 hour 15 minutes after exclusion of group sessions and the
software tutorial section. SYS de ea
online software
Kim’s parallel session presentation, “Agile SD: Fast, Effective, Reliable,” is also available at
sdl.re/AgileDelft.
Sysdea-Substantial upgrade is coming soon
We had some great feedback on the new version of Sysdea that we demonstrated at our booth. We look forward to going live to a wider
audience when a substantial update is released this autumn.
Remember-if you hold a faculty post and want to use Sysdea in teaching, you can apply for a free account at sysdea.com/signup-teacher.
Online Business simulations
Our suite of “Microworld” business simulations are now going online: “White Label Restaurants” (aka “Beefeater”) is now available
and will shortly be followed by Professional Services and People Express. Find us at sdgamesonline.com.
For more information on any of our activities email us at contact@strategydynamics.com.
Christina Spencer | Director Strategy Dynamics Ltd; strategydynamicss Com oF sysdea.com; +44 1844 275518 (UK office hours)
Find us on YouTube: youtube. ics | youtube
Conf e S| Notes 2014
The WHOLE SYSTEMS PARTNERSHIP (WSP) was pleased to participate in the Delft Wh ol e
conference and wants to thank the team for their efforts in making this a highly successful
meeting—well done. We were encouraged in renewing old acquaintances and making new ones Syste ms
and are excited about the energy and new insights being driven by System Dynamics, aided by G
the Society Partnership
WSP featured its new Collaborative Simulation Portal, developed in partnership with isee systems
and Brunel University. It is an add-on to isee Netsim that enables comparative outputs from different applications of the same model to be
viewed and compared in a collaborative environment. This portal has been driven by client need and is currently being used within our
UK based Workforce Modelling Collaborative. If you see potential for this in your own area of work, please get in touch with us to discuss
licensing arrangements. There is a paper in the conference proceedings that explains the tool and its benefits in more detail.
We'd also like to hear from anyone interested in collaborating about how we handle what are currently labelled as ‘intangibles’ in System
Dynamics. We are about to embark on a 2 year research project with Leeds University School of Healthcare Studies to explore how we
measure Relational Values with the goal of making their contribution more explicit and material to the behaviour of the systems we explore
and seek to manage.
We look forward to making our own small contribution to the life and impact of the Society.
ey
The GEORGIA HEALTH POLICY CENTER (GHPC) was pleased to sponsor this year’s
System Dynamics conference and to meet and connect with so many of you.
A Georgia
For those of you who were not able to stop by our booth or attend our panel presentation H e al th Po licy
and workshop, we welcome opportunities for you to learn more about the Center and our PT. CSS
System Dynamics work. We would also value learning about your techniques for engaging en t er
decision-makers on important policy issues using System Dynamics tools.
The Georgia Health Policy Center is a research center within the Andrew Young School of Policy Studies at Georgia State University that
is working to improve health at the community level. We provide evidence-based research, program development, and policy guidance
locally, statewide, and nationally.
The GHPC has been leading efforts in the U.S. to engage with policymakers on important health policy issues using conversational systems
thinking skills, stock and flow maps, and simple and complex models. Our goal is to move policymakers into evidence-based, more
collaborative decision-making. For more information on our program and to watch a video on this unique program, please visit our website
at ghpc.gsu.edu.
In conjunction with our System Dynamics partners, we continue to explore ways to engage decision-makers and improve research
translation into policy and practice, using System Dynamics tools. For more information, please contact Rachel Ferencik at rachel@gsu.edu.
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Greetings and many thanks to all the organizers and participants at Delft! The event was again a
great pleasure and an opportunity for SEMANTUM to connect with the community. We are
looking forward to seeing you all again in Cambridge. Below is a reminder of our free modeling
tools for the System Dynamics community.
Simantics System Dynamics is an open source modeling and simulation software. It is based S
on the Simantics platform and developed by VTT Technical Research Centre of Finland and e m a n T U m
Semantum.
This is free software with basic and advanced modeling and simulation features.
Simupedia is an addition to Simantics System Dynamics that enables creation of web-interfaces for simulations. Hosted simulations can range
from small single-user models to large long running multiplayer games. The interfaces are configured within the modeling software and hosted
online at Simupedia servers. Simupedia is free for public simulations hosted at www.simupedia.com.
Visit simupedia.com and give it a try! For more information, please email us at contact@semantum.fi.
We encourage you to complete the brief, online Post-conference Survey and
share your thoughts. It is available on the conference website for a limited time.
The anticipated publication date of the web proceedings is the end of
O ther C onference N ews September. At that time, an e-mail notice with a link to the web proceedings,
will be sent. There will also be a downloadable version of the web proceedings
2 and an option to purchase a full print version.
Conf e S| Notes 2014
The ANYLOGIC Company is a leading provider of dynamic software simulation .
tools, technologies and consulting services for business applications. It provides the ‘ @ 2
only software tool that supports all the most common simulation methodologies in % AnyLogic
place today: System Dynamics, Process-centric (aka Discrete Event), and Agent Based .”
modeling. The unique flexibility of the modeling language enables the user to capture
the complexity and heterogeneity of business, economic and social systems to any
desired level of detail. AnyLogic’s drag-and-drop graphical interface, tools, and library objects allow you to quickly model
diverse areas such as manufacturing and logistics, business processes, human resources, consumer and patience behavior
without being a programmer. AnyLogic is the choice of thousands of users worldwide including hundreds of multinational
commercial and governmental organizations and universities.
Learn more about AnyLogic and the new AnyLogic 7 version at our annual conference on November 12th and 13th, 2014 in
San Francisco, CA (USA) immediately following INFORMS Annual meeting. The AnyLogic Conference is an opportunity
for modelers from many different industries to explore the practical applications of multimethod simulation modeling. The
conference program is based on case studies and customer experiences. Engineers, analysts, managers, and researchers are all
welcome to attend and learn about solutions, developed by leading commercial and research organizations, designed to assist
them with the challenges of their business. The conference will cover the application of multimethod simulation in planning
and the optimization of complex systems in supply chains, logistics, transportation, healthcare, marketing, manufacturing,
and production. You can find details at anylogic.com/conference.
See you in San Francisco, CA!
Real Work-Real Fun-Real Results Modeling Change for the Future
Once again THE MANUFACTURING GAME?®/ LEDET ENTERPRISES, INC. The
appreciated the opportunity to be a sponsor for this year’s System Dynamics Conference. o8 Manufacturing Game®
The Manufacturing Game” is a simulation based on System Dynamics that promotes ae
reliability in manufacturing plants, refineries, mining sites, pharmaceuticals, pipelines, etc.
The workshop shows how a microworld, like The Manufacturing Game®, can be used to
change the culture at multiple industrial sites from the Reactive Domain to the Precision Domain
resulting in improvements and sustainability.
Winston P. Ledet’s book, Don’t Just Fix It Improve It, has been followed by a second book, Level 5 Leadership at Work. It is a
fictional work based on a compilation of the many industrial sites that he has worked with using The Manufacturing Game®
to instill sustainable reliability. Both books are now available in audio and Kindle at MRO-Zone.com and Amazon.com.
Ledet Enterprises, Inc. has developed other simulations using a System Dynamics approach and is available to develop
custom programs for industry, government, the military, health fields, education, etc. For information on The Manufacturing
Game® or other types of simulation development call (281) 812-4148 or email info@mfg-game.com.
Seem we emer reer ener eres er reese renersersseeeeeseseeresseeeseecs
We hope you enjoyed Delft and the conference as much as we did. It was great seeing so .
many of you in person and we look forward to keeping in touch, both electronically and at | S or e
future conferences. 2014 has been a year of big changes for ISEE SYSTEMS and we are very
excited about the new product releases coming out in the fall. The enthusiasm for XMILE » systems
expressed during the conference was also encouraging and we plan to have an approved
standard in place by the end of 2014 (xmile.systemdynamics.org).
Special congratulations go to Siva Muthuprakash, recipient of the 2014 Barry Richmond Scholarship award. Siva is a PhD
candidate at IIT Bombay and is trying to teach the dynamics of land usage to subsistence farmers in order to improve their
livelihood. His work demonstrates clearly that those doing work in System Dynamics continue to reach out to new constituents
with important lessons.
We hope to see you in Boston, and would be happy to hear from you before then. Visit us at iseesystems.com for more
information.
As soon as possible, we will post photographs from the conference on the website; an e-mail message will be sent when they are
available. If you have photos to share, please send them to us to add to the website collection. (If there is a photograph of you on
the web that you would prefer us to remove, please let us know at conference@systemdynamics.org.)
The preliminary Call for Papers is available on the Society website for the 2015 Cambridge, Massachusetts Conference. Please
take a look and plan to attend.
Prev, Sponsors, Exhibitors & Friends
ANYLOGIC EUROPE
Avon, France
anylogic.com
ARGONNE NATIONAL
LABORATORY
Illinois, USA
anl.gov
ALLEN L.BOORSTEIN
New York, USA
COPERNICOS GROUP
change agents in asset management
Deventer, Netherlands
copernicos.com
DELFT UNIVERSITY OF
TECHNOLOGY
Delft, Netherlands
tudelf.nl/en
ERASMUS MUNDUS EUROPEAN
MASTER PROGRAMME IN SYSTEM
DYNAMICS
Bergen, Norway / Palermo, Italy /
Lisbon, Portugal / Nijmegen, Netherlands
emsd.eu
FACULTY OF TECHNOLOGY, POLICY
& MANAGEMENT AT DELFT
UNIVERSITY
Delft, Netherlands
tbm.tudelft.nl/en
FORIO
California, USA
forio.com
GEORGIA HEALTH POLICY CENTER,
GEORGIA STATE UNIVERSITY
Georgia, USA
ghpe.gsu.edu
GREENWOOD STRATEGIC
ADVISORS AG & VENTANA
SYSTEMS
Worldwide locations
greenwood-ag.com and
ventanasystems.com
HTxA - HIGH TECH x AGENCY
Dreseden and the world
twitter.com/HTxA
INTERNATIONAL SOCIETY FOR THE
SYSTEMS SCIENCES
Pocklington, York, United Kingdom
isss.org/world
ISEE SYSTEMS
New Hampshire, USA
iseesystems.com
JANTZ MANAGEMENT LLC
Massachusetts, USA
jantzmgmt.com
LANE PRESS OF ALBANY
New York, USA
lanepressofalbany.com
LEVERAGE NETWORKS
Massachusetts, USA
leveragenetworks.com
THE MANUFACTURING GAME®/
LEDET ENTERPRISES, INC.
Texas, USA
manufacturinggame.com
MITRE CORPORATION
Virginia, USA
mitre.org
PA CONSULTING GROUP
Virginia, USA
and additional worldwide locations
paconsulting.com
SANDIA NATIONAL LABORATORIES
New Mexico, USA
sandia.gov
SEMANTUM
Espoo, Finland
semantum.fi
SOCIAL SYSTEM DESIGN LAB, THE
BROWN SCHOOL, WASHINGTON
UNIVERSITY IN ST. LOUIS
Missouri, USA
gwbweb.wustl.edu/Faculty/Research/
SocialSystemDesignLab/Pages/
systemsdynamics.aspx
STRATEGY DYNAMICS LTD
Princes Risborough, United Kingdom
strategydynamics.com/isde
TRANSENTIS MANAGEMENT
CONSULTING GMBH & CO. KG
Berlin, Germany
transentis.com
TU DELFT AULA CONGRESS
CENTRE
Delft, Netherlands
aulacongrescentrumtudelft.nl
WHOLE SYSTEMS PARTNERSHIP
North Yorkshire, United Kingdom
thewholesystem.co.uk
WILEY
New Jersey, USA
wiley.com
WORCESTER POLYTECHNIC
INSTITUTE (WPI)
Massachusetts, USA
cpe.wpi.edu/online/sys-dyn.html
System
Dynamics
Society
Albany, New York 12222 USA.
Phone: +1 518 442 3865
E-mail: office@systemdynamics.org
‘Web: www.systemdynamics.org
