2007 Beer Game Brochure, 2007 May 25

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Production-Distribution Game
“The Beer Game”

“The Beer Game” was developed to introduce
students, managers and executives to concepts of
system dynamics. The purpose of the game is to
illustrate the key principle that structure produces
behavior. Players experience the pressures of
playing a role in a complex system and can see
long-range effects during the course of the game.
Each player participates as a member of a team that
must meet its customers’ demands. The object of
the game is to minimize the total cost for your team.

In the structured debriefing
that follows it, the game
illustrates a number of
insights about management
systems that generalize well
beyond inventories. To play and debrief the game
takes a minimum of just over two hours. The
debriefing is the most important part of the game.

Each game board accommodates up to 8 players
(4 pairs). Additional boards may be purchased for a
larger group. If assistance is needed in facilitating
the playing of the game, we can let you know of
skilled facilitators in your area.

One complete “Beer Game” set consists of a 30”
x 100” vinyl game board, printed instructions for
leading and debriefing the game, customer order
cards, order slips, 600 plastic game chips, pencils,
and a DVD showing the game being played at MIT
under the direction of Professor John Sterman.
The cost is US$125, plus shipping. Items can also
be purchased separately. Please refer to our website
for shipping costs. We can offer regular and express
shipping options nationally and internationally. We
prefer to fill orders upon receipt of payment, but can
sometimes invoice. For more information or to
place an order, please contact:

System Dynamics Society
Milne 300-Rockefeller College
University at Albany

Albany, New York 12222 USA
Phone +1 (518) 442-3865 Fax +1 (518) 442-3398

system.dynamics@albany.edu
www.systemdynamics.org
Production-Distribution Game
“The Beer Game”

“The Beer Game” was developed to introduce
students, managers and executives to concepts of
system dynamics. The purpose of the game is to
illustrate the key principle that structure produces
behavior. Players experience the pressures of
playing a role in a complex system and can see
long-range effects during the course of the game.
Each player participates as a member of a team that
must meet its customers’ demands. The object of
the game is to minimize the total cost for your team.

In the structured debriefing
that follows it, the game
illustrates a number of
insights about management
systems that generalize well
beyond inventories. To play and debrief the game
takes a minimum of just over two hours. The
debriefing is the most important part of the game.

Each game board accommodates up to 8 players
(4 pairs). Additional boards may be purchased for a
larger group. If assistance is needed in facilitating
the playing of the game, we can let you know of
skilled facilitators in your area.

One complete “Beer Game” set consists of a 30”
x 100” vinyl game board, printed instructions for
leading and debriefing the game, customer order
cards, order slips, 600 plastic game chips, pencils,
and a DVD showing the game being played at MIT
under the direction of Professor John Sterman.

The cost is US$125, plus shipping. Items can also
be purchased separately. Please refer to our website
for shipping costs. We can offer regular and express
shipping options nationally and internationally. We
prefer to fill orders upon receipt of payment, but can
sometimes invoice. For more information or to
place an order, please contact:

System Dynamics Society
Milne 300-Rockefeller College

University at Albany

Albany, New York 12222 USA
Phone +1 (518) 442-3865 Fax +1 (518) 442-3398
system.dynamics@albany.edu
www.systemdynamics.org
Production-Distribution Game
“The Beer Game”

“The Beer Game” was developed to introduce
students, managers and executives to concepts of
system dynamics. The purpose of the game is to
illustrate the key principle that structure produces
behavior. Players experience the pressures of
playing a role in a complex system and can see
long-range effects during the course of the game.
Each player participates as a member of a team that
must meet its customers’ demands. The object of
the game is to minimize the total cost for your team.

In the structured debriefing
that follows it, the game
illustrates a number of
insights about management
systems that generalize well
beyond inventories. To play and debrief the game
takes a minimum of just over two hours. The
debriefing is the most important part of the game.

Each game board accommodates up to 8 players
(4 pairs). Additional boards may be purchased for a
larger group. If assistance is needed in facilitating
the playing of the game, we can let you know of
skilled facilitators in your area.

One complete “Beer Game” set consists of a 30”
x 100” vinyl game board, printed instructions for
leading and debriefing the game, customer order
cards, order slips, 600 plastic game chips, pencils,
and a DVD showing the game being played at MIT
under the direction of Professor John Sterman.

The cost is US$125, plus shipping. Items can also
be purchased separately. Please refer to our website
for shipping costs. We can offer regular and express
shipping options nationally and internationally. We
prefer to fill orders upon receipt of payment, but can
sometimes invoice. For more information or to

lace an order, please contact:

University at Albany
Albany, New York 12222 USA
Phone +1 (518) 442-3865 Fax +1 (518) 442-3398
system.dynamics@albany.edu
www.systemdynamics.org
Production-Distribution Game
“The Beer Game”

“The Beer Game” was developed to introduce
students, managers and executives to concepts of
system dynamics. The purpose of the game is to
illustrate the key principle that structure produces
behavior. Players experience the pressures of
playing a role in a complex system and can see
long-range effects during the course of the game.
Each player participates as a member of a team that
must meet its customers’ demands. The object of
the game is to minimize the total cost for your team.

In the structured debriefing
that follows it, the game
illustrates a number of
insights about management
systems that generalize well
beyond inventories. To play and debrief the game
takes a minimum of just over two hours. The
debriefing is the most important part of the game.

Each game board accommodates up to 8 players
(4 pairs). Additional boards may be purchased for a
larger group. If assistance is needed in facilitating
the playing of the game, we can let you know of
skilled facilitators in your area.

One complete “Beer Game” set consists of a 30”
x 100” vinyl game board, printed instructions for
leading and debriefing the game, customer order
cards, order slips, 600 plastic game chips, pencils,
and a DVD showing the game being played at MIT
under the direction of Professor John Sterman.

The cost is US$125, plus shipping. Items can also
be purchased separately. Please refer to our website
for shipping costs. We can offer regular and express
shipping options nationally and internationally. We
prefer to fill orders upon receipt of payment, but can
sometimes invoice. For more information or to

System Dynamics Society

Milne 300-Rockefeller College

lace an order, please contact:

System Dynamics Society

Milne 300-Rockefeller College

University at Albany
Albany, New York 12222 USA
Phone +1 (518) 442-3865 Fax +1 (518) 442-3398
system.dynamics@albany.edu
www.systemdynamics.org
Complete Game Set $125_
Board Set (used to play with multiple boards in one session;

does not include instructions and video) $105 __
Individual Game Items

Board $85 _
Customer Order Cards $10 _
Plastic Game Chips (600) $10 _
Order Slips (10 sets) $10 _
Instructions $10
DVD (NTSC or PAL format) $25 _
Shipping (please call or see website) $

NY and MA residents please add sales tax or attach exempt
form

TOTAL US$,

For international orders, all local duties and taxes (customs) are
paid by the recipient upon delivery.

Shipping Address:

Name:,

Institution:

Address:

City/Postal Code.

Country:

Telephone:

E-mail:
Method of Payment:

OCheck or money order enclosed (in USS drawn on a
US bank, payable to System Dynamics Society).

OPlease send me an invoice for prepayment.

OI will send a wire transfer. (Contact the Society office
for bank information. All sending and receiving bank transfer
fees are your responsibility.)

OPlease charge my credit card:
OVisa OMasterCard
ODiners OAmerican Express

Credit Card Number:

Credit Card Number:

Expiration Date:

Signature:

Name on card:

Complete Game Set $125_
Board Set (used to play with multiple boards in one session;
does not include instructions and video) $105
Individual Game Items

Board $85 _
Customer Order Cards $10 _
Plastic Game Chips (600) $10 __
Order Slips (10 sets) $10 __
Instructions $10 __
DVD (NTSC or PAL format) $25 _
Shipping (please call or see website) $ __

NY and MA residents please add sales tax or attach exempt
form

TOTAL US$,

For international orders, all local duties and taxes (customs) are
paid by the recipient upon delivery.

Shipping Address:

Name:

Institution:

Address:

City/Postal Code.

Country:,

Telephone:

E-mail:

Method of Payment:

OCheck or money order enclosed (in US$ drawn on a
US bank, payable to System Dynamics Society).

OPlease send me an invoice for prepayment.

OI will send a wire transfer. (Contact the Society office
for bank information. All sending and receiving bank transfer
fees are your responsibility.)

OPlease charge my credit card:
OVisa OMasterCard
ODiners OAmerican Express

Expiration Date:

Signature:

Name on card:

Complete Game Set $125 _
Board Set (used to play with multiple boards in one session;
does not include instructions and video) $105_
Individual Game Items

Board $85 _
Customer Order Cards $10 ___
Plastic Game Chips (600) $10 _
Order Slips (10 sets) $10 _
Instructions $10 _
DVD (NTSC or PAL format) $25 _
Shipping (please call or see website) $ __

NY and MA residents please add sales tax or attach exempt
form

TOTAL US$.

For international orders, all local duties and taxes (customs) are
paid by the recipient upon delivery.

Shipping Address:

Name:

Institution:

Address:

City/Postal Code.

Country:

Telephone:

E-mail:

Method of Payment:

O Check or money order enclosed (in US$ drawn on a
US bank, payable to System Dynamics Society).

OPlease send me an invoice for prepayment.

OI will send a wire transfer. (Contact the Society office
for bank information. All sending and receiving bank transfer
fees are your responsibility.)

OPlease charge my credit card:
OVisa MasterCard
ODiners American Express

Credit Card Number:

Expiration Date:

Signature:

Name on card:

Complete Game Set $125 _
Board Set (used to play with multiple boards in one session;
does not include instructions and video) $105
Individual Game Items

Board $85 _
Customer Order Cards $10
Plastic Game Chips (600) $10
Order Slips (10 sets) $10
Instructions $10
DVD (NTSC or PAL format) $25 _
Shipping (please call or see website) $ LL

NY and MA residents please add sales tax or attach exempt
form

TOTAL US$

For international orders, all local duties and taxes (customs) are
paid by the recipient upon delivery.

Shipping Address:

Name:,

Institution:

Address:

City/Postal Code.

Country:

Telephone:

E-mail:

Method of Payment:

O Check or money order enclosed (in US$ drawn on a
US bank, payable to System Dynamics Society).

OPlease send me an invoice for prepayment.

OI will send a wire transfer. (Contact the Society office
for bank information. All sending and receiving bank transfer
fees are your responsibility.)

OPlease charge my credit card:
OVisa OMasterCard
ODiners OAmerican Express
Credit Card Number:

Expiration Date:

Signature:

Name on card:

Metadata

Resource Type:
Document
Rights:
Image for license or rights statement.
CC BY 4.0
Date Uploaded:
November 1, 2019

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