Press Releases, 1962 January

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FOR IMMEDIATE RELEASE, January 8, 1962

FROM: Counedl for Distributive Teacher Education
Reno 8S. Knouse, President
State University of New York

College at Albany
135 Western Avenue
Albany 3, New York

PROFESSOR HEADS NATIONAL COUNCIL

Reno S, Knouse; Professor of Merchandising, State University of New York,
College at Albany, has been elected president of the newly organized
Council for Distributive Teacher Education at the recent annual convention
of the American Vocational Association in Kaneas City.

The Council is organized as a section of the Distributive Education Division
of the American Vocational Association, and will be affiliated with the
American Association of Colleges for Teacher Education.

The purpose of the Council is to facilitate the exchange of ideas, materials,
and philosophy relevant to teacher education for distributive education; to
advance and promote the profession of distributive education as a career;

to encourage the development and improvement of standards; to stimulate the
production and use of research; and to maintain liaison and cooperate with
organisations and groups on matters of national importance to teacher educotors. _

(nore)
Professor Knouse has taught in the Graduate School at the University of
Michigan, and is completing his sixteenth year in distributive teacher
education at the State University of New York, College at Albany. He is a
member of Pi Sigma Epsilon, national professional fraternity in marketing,
gales management, and selling. In 1959 he received a citation from the
Sales and Marketing Executives, International, for contributions to the
field of sales and marketing management. He has participated as a speaker
at national conventions and has served on various national committees.

He served as an editorial associate for Business Education World and has
contributed nemerous articles to the professional literature. Professor
Knouse is also chairman of the National Advisory Committee for Distributive
Education sponsored by the National Retail Merchants Association.

Other Council officers elected are:
President Elect, Peter G. Haines, Michigan State University
Secretary, Roman F, Warmke, Colorado State ‘College of Education
Treasurer, Pauline W. Burbrink, University of Texas

Regional representatives on the Executive Committee include the following:
Eastern Region, Charles W. Steadman, University of Pittsburgh
Southern Region, C. Edwin Pearson, University of Tennessee
Central Region, Fairchild H. Carter, Indiana University

Western Region, Gerald D. Cresei, State Department of Education, California

Cd
January 9, 1962

Pieture Editor
ALBANY TIMES-UNION
Albany, New York
Dear Sirs

In November we sent you a picture of Dr.
Vineent Shacfer, director of the Advisory Committee of the Atmos-
pheric Sciences Research Center of the Stgte University of New
York, together with a press release concerning a talk he was to
give on Nov. 27.

The picture was identified on the back and
we would very much appreciate its being returned, We would like
to return it to the owner as soon as possible.

Cordially,

4 Nathalie Lampman
PUBLIC RELATIONS DEPT.

To: Chemistry Staff Date: Jar

From: Donald S, Allen, Chairman ‘one
Department of Chemistry
Dr. Chester M. Suter, Director of Research at the Sterling Winthrop Research
Institute will be the first speaker in ovr Chemistry Seminar during the second
semester, Thursday, February yl, 1962. The seminar will be in the form of e dis-
cussion based on E, aright Wilson's book "An Introduction to Scientific Research."
Please look over thi8 volume, especially the first few chapters so that we can

intelligently discuss some of the questions considered. 4 eopy of Dr. Wilson's

wacked? in the department library.

=a (Jie phim be LUE K-71 (eet

« ns
Graduate Students j one

January 17, 1962

@, LET'S TALK BUSINESS
Albany Times-Union
Albany, New York

Dear Mr. Héfernant

Enclosed is a summary of an address given
Tuesday, January 16, at a weekly lufcheon meeting of the Albany
Lions Club at the DeWitt Clinton Hotel by Reno S, Knouse, pro-
fessor of merchandising at State UniVersity College at Albany
and recently elected president of the Council for Distributive
Teacher Education , a national body.

The nature of Mr. Knouse's address was such
that it seemed you might be particularly interested in giving it
coverage in your column which is so widely read in this area, I
am also enclosing a biography of Mr. Knouse for your convenience.

If you have any questions please don't hesi-
tate to call me or Dr, Frank G, Carrino who his director of the
public relations department of the college.

Sincerely,

1 2 Nathalie
encls. PUBLIC RELATIONS DEPT,

Swmary of a talk on “The Changing American Market" given at the January 16 neoting
of the Albany Lions Club by Reno S, Knouse, Professor of Merchandising, State
University College at Albany.

Re the present market:
Marketing accounts for some 67 percent of the nation's business. 44 48 one of the

nation's three leading economic activities along with production and agriculture,

The goods and services sold by one calesman,for instence, represents pay cheeks to 33
other men and women on farms, in factories, and in offices, We need a sales force of
15 million to sell the output of factories and farms, Our population is approximates
ly 183 million, This represents an increase of more than 12,000 per day and over 4
million per year. This is our market for goods and services and it is continuously
changing. lew attitudes are developed, new senses of value, new products, new methods
of distribution, ete, These changes constitute the constant problem of the produceer,
the distributer, and the conmmer, In the time allotted I woul like to point out

, Some of these changes and trends, and their effects. And I mey sugrest a few coursses
of sections

Sethe Suture markess

There will be more of everything in the market of the future, Our population during
the next ten years will increase approximately 20% to a total of more than 220 million,
At the same time the mmber of family units will increase from 55 million to 66 million,
The average family income will be $7500 after taxes and this represents an increase in
veal spending power of approximat ly $1500 per family, In addition, upper income
families (those earning nore than 27500) will double curing this period. It 4s expected
that our gross national product will rise from the present $00 billion to 2750 billion,
In the past ten years $60 billion were invested in research and development and this
amount also will couble during the next deeade, There will be new developments in
selence and more new or vastly improved products from industry.

(wore)

/

A trary of Vrs Enouse%s talk before AXtany Lions Club “20

The new market will have 9 millien more teenagers, This mans that extra dollars

will be spent for future clothing and automotive products, It aleo meane that extra
expenditures will be made for a television set, a second telephone, ote,

fn increase of 9% in older people and the addition of social security and retirement
plans will also bring extra dollars into the market, It 4s estimated that our work
foree will ineresse from the present 69 million te 60 million end half of this increase:
will be aecounted for by women. Sines the 40-hour weck will Ilely shrink to 38 hours, —
more leisure and more income should create a tremendous market for travel, mass pare
ticipation in sports and interest in a variety of other products,

Our expenditures for consumer goods and services should increase from the present

rate of(@90 per year to more than 400 billion in the next ten years, Spending for
all kinds of preduets will be up, This includes food, érink, tobacco, personal ser~
vices, utilities, automobiles, clothing, household and recreation goods, Momm people
will be spending more money on better things than ever before. People will be better
educated whieh means that they will earn more and spend more,

The outlook for the next decade is definitely one of increased prosperity, There will.
be problems, of course, but the trend will be upward. The businessman who continues
to get bis share of this greater prosperity will be the one vho changes with the
changing conditiqne. He will be optimistic and have faith and confidence in the future,
He will cont4sme to emphasise quality, price and service, He will not wait for sales
but will take sctfon to get sales, This 4s the most exciting period in the history

of our economy, but there 4e an urgency about this market vhich demands that plans

be made today rather than tomorrow.

Coys Mi ane of sit BA

"Saws

Frank G. Carrino HO 3<1254 Ex 73 Adit, Jemary 18 (Ko *

State University College at Albany is the subject of a lengthy article in the
current (Jan, 20) issue of the Saturday Review, notional literery magazine. Written
by New York University's David Boroit, the penetrating appraisal, "A Teachers College
in Transition", 4s fentured in the weekly poriodical's monthly education supplement
sponsored by the Func for the A¢vancenent of Education.

Dr. Boroff, an assistant professor of English at NYU, coneludes in his article
that "As liberal arts colleges go, it (SUCA) is a good one. Ag teachers colleges
go, 4t de superb,"

Pictured on the magasine's cover is Mise Nancy Davis, of Schenectady, sn attractive,
Carkenaired junior et the college. The photograph wae taken in the lobby of Draper
Holl by Torrence Reilly, of Corning, a clasanate of Miss Corning ané director of the

State College Photo Service.

In his report, Dr. Boroff points out that "among stateesupportec teachers colleges
din the United States, Albany ranks first in the mumter of graduates who lster camed
doctorates in English, foreign languages, philosophy, chenistry, political science, .
and psychology. Amonr colleges of its pize in New York, only Vassar surpasses it in
the number of graduates who achieved éoctorates."

the writer describes the faculty as a" good, solid teaching corpe", adding
thet "52 per cent have doctorat 8, they work hard, and many publishes"

Taking a look at the students, Dr, Roroff states, “The typica’ Albany State stue |
dent ie from mali town, and bie ambition ie to live and trach in a somouhat larger
toun but not in a big, overwhelming city. He is conservative politically, somewhat
passive, anc conformict." Later on Dr, Borofi comments, "The education they receive |
et Albany ds by all available measures a good one. The habits of work are vigorous,

the students are pressed hard, anc a: acadente commitnent <= thoughtibt bookishness --
4s part of the value system of the stucents."_ 4)

TO Fritteeb octave — Nans

——e

lum ee - Onion

P.M. January 23, Tuesday

Urging that more citizone participate in local planning activities, Dr. Theodore
G, Standing, professor of sociology at State University College at Albany, profiled
"The Changing Anerican Community" today for tho Albeny Lions Club, His adéress vas
given at the club's weekly luncheon meeting hold at the DeWitt Clinton Hotel.

Dr. Standing deseribed two basic changes in today's comunity lifo, First, ho
noted the big ehift from agriculture to tusiness and industry as a means of livelihoods.
The first Census in 1790 indicated about 90f of Anericans were farmers, The lest Census,
fn 1960, revealed only about 9% vere engaged 4n agriculture, The second big shift has
been in vhere people Live, having changed from rural to urban areas, In 1790 only about
5$ lived in cities, Wow over two-thirds of the population live in cities, chiefly
large conters with populations of ovor 50,000. iMigratdons from rural areas to cities
have boon continuous oinee World War I.

Changes in the city community have been marked by anothor shift += from reliance
on steom as a factor in the growth of "central city" areas, with their railroads and
factories, to automobiles ané electric power, The latter accounts, in part, for
the continued growth in "outer rings" and suburbs of cities.

The sociologist pointed out that among the reculting problems of the shift to
urban communities have been the decay of the central city, congestion and parking
problens, and breakup of tho older family living pattern, Fathers gono from the hemo
the greater part of each working day and "part~time" mothors, employed full time to
supplenont femily income, have increased the dneidence of problem children and juvenile
Gelinquency, Anothor outcome of sprawling urban communities has been the overlapping
of political boundaries, making law enforcement and ether public services more difficult.

(nore) :

—<—

talk j

%

Bry Standing otrensed tho nest for naling cites nore attractive for "decent
fondly 1fe." Ho ead that 4t could be done, adéing that growing intercet in city
Planning was a favorable sign, Another good omen, in the speaker's opinion, ie
President Kenney's proposal for a nov govermuont agency to be Intown as the Department
of Urben Affosro,"

- Buphesising that cenceratic planning, with broad participation by rooidente, fo
for the volfare of the comunity ac a vbole, Dr, Standing particularly recomended
‘to the ‘group the publication, "Studying the Community," by Roland Warren, published
ty the upee2 Sege-Foundatéon, He eleo suggested citizens interosted in comunity
Planning read “Ouléing Metropolitan Grovth," published ty the Conuittes for Reononie

Development.

Wo

F? 22, 1962
Btate University College at Albany

a
an Ma Heer becleek Guys
A | Pica tae Unie,

Inmediate

\ | Dr. Morris Beon, chairman of the Psychology Department at State
University College at Albany, returned to the campus this woek from a twoe
week stay in Tereel where he helped evaluate a project on teaching English
Al as a second language.

Dr. Bson tested responses of sixth-grade children in beth experi-
mental ané controlled English clesses as an assist in determining success

| of courses in basic English, The newer approach emphasizes being able to use

| the language ismediately rather then grammatical structure, a feature of
traditional instruction, Basle English includes grammar courses at a later
| time.

The profeveor reported that in an Arabic school, in the northern
section of Israel, were several Bedouin children, unable to epesk Arabic
| properly, but able to use English conversationally. On the sehool playground
all the students vere spesking English after only 3} months of instruction, The
experimental procedure was developed by Harvard's Profescor I. A. Richards, and
the project 4s conducted by the Language Center, Inc,, Harvard University.
On the team setting up the original experiment in Israel vere Dr.
David Weinstein, Mise Helen Means, and Daniel Slobin, all of the Language Research
Center; Mrs, Doris Flinton, of the Delmar schools, and Dr. Reon,

<We
porwr) 3) 467

> Al
1962

anil

Cs: ee

State University College at Albany v

Frank G, Carvino HO 3=1254 Ex 73 Inmediate
Nathalie Lamypman

January 31, 1962

Exclusive for Ted Strong, Enickerbocker-lews

Dr. Paul C. Boomsliter will explain "How to Read Shakespeare's
Lines" on Tuesday, Feb. 6, at & pom. in room 349, Draper Hall, at State
University College at Albany, His lecture will be the third in the Shakes»
Peare Symposius sories, sponsored jointly by AlbaiilCivic Theatre and The
New York State Community Theatre Aescciation, The lecture is open to the
public, and all area college students and community theatre groups are
invited to attend.

Dr, Boomeliter, Professor of Speech Correction at the college and
Director of the Northeastern New York Speech Center, holds a Master's Degree
in Dramatic Production from the State University of Iowa, and was formerly
in charge of dramatic production at Goucher College, Baltimore, Md, He
received fellowships in playwriting at Iowa and at Louiedana State University,
and has mace extensive technical linguistic studies of poetic forms over the
past ten years,

The speech describes Elisabethen dramatic language in form and
Gramatic relation, and includes conjectures about the way in which Elisabethan
it ahah Bite Salas ex wmgpartinge Sliemsnea a sean: ak te: Win Mis Wats

that of other Fligzabethans and suggesting ways to approach Shakespearian language
effectively,

Jenuery 91, 19%62

‘ SRT ORE BS ee oN Ci ee 's
Lines" on Tu ‘eb. 6, x Yer Ws) room 349, Draper Hall, at
the State AEBS, ‘aby =
in the Shakespeare a bor ie ny Civic

Theatre ost Se Behe re Assoc iatio Yesture

is open to abl ae Mee “re e yi nin “te
vited to atte

eras ae

and Director of the Northeastern New York Speech Center, holdé ‘a

Master's Degree in Dramatic Production from the State University of Iowa,
and was formerly in charge of dramatic production at Goucher College, i
Baltimore, Maryland. He received fellowships in playwriting at Iowa |
and at Louisiana State University. Dr. Boomsliter has made extensive
technical linguistic studéé@s of poetic forms over the past ten years.
The speech describes Elizabethan dramatic language in form and j
dramatic relation, and includes conjectures about the way in which Bliza- :

bethan actors read the lines--comparing Shakespeare's use of the! Line ing

forms with that of other Elizabethans and suggesting) ways to approach

Shakespearian language effectivdly.

‘ ‘py
a

Admissions procedures at The Milne School are described in a statement just
released by Dr, Evan R, Collins, president of State University College at Albany.
Milne is operated by the college to provide opportunities for its students te ob-
serve and work with junior-senior high school students in the teaching2earning
process.

In pointing out that applications will be accepted at any time until February 1
of the yeer in whith a ehild is to enter the seventh grade, Dr, Collins said,

"No preference will be agcorded in the admissions procedure beeause of race, color,
ereed, political affiliation, brothers or sisters already in the school, alumni
affiliation, parental eonneetion with the college or university, or recommenda-
tions from persons in the community,"

Stressing the service function of the school to the college, Dr. Collins
stated that @ child selected for admission should fit into the scheol's educational
program of demonstration, practice, and research, The two besic requirements are
that the child obtain on the scholastic aptitude test administered by the campus
school a score which places him in the upper twoethirds of the national high
school population, and he must suceessfully complete hie present grade in school.

Dr, Collins added that experience has shown that a child to be successful in
the school should have dexonstrated in the opinion of his present teacker the fole
lowing charagteristiess a regularity of attendance of at least 95% of the school
year, an ability to adjust to the personalitics anc procedures of 35 different
teachers during a school year, and an ability to assume responsibility for self+
direction,

After entrance examinations are given, parents are notified of the status of
their child's application, Students who faj1 to achieve the ninimm score on the
exanination are eliminated from fuiiker consideration, Those who make the minimum
exanination seore it who ere rated below average on attendance, adaptability, or

self-direetion by their current teacher will be placed in a pool of possible candi#
(nero

whe

dates for later consideration,

Students who make the mindmmm examination seore and are rated as average
or above by their teaches a yieont in a pool of eligible candidates. Each
student in this group is ranied by his admissions test score, The list then
is divided into six equal parts and admission is offercd to the top six persons
in each part, in order to obtain a seventh grade with a wide range of scholastic
ability, When testudents appear&ueally qualified on the test, the additional
qualifications are used te select the better qualified candidate,

When the compiled waiting list of eligible candidates is exhausted, e@ similar
list is compiled from students in the pool of possible candidates, Fach year a
new waiting list provides candidates for vacancies which may occur in the upper
grades,

Requests for applications for admission may be made to the Milne office by
mail, telephone, or in persons,

New admission procedures at The Milne School were announced today by Dre

Evan R, Collins, president of State University College at Albany. Milne is operated ©

by the college to provide opportunities for its students to observe and work with
junior-senior high school students in the teaching-learning process,

In pointing out that applications will be accepted at any time until February 1

of the year in which a child is to enter the seventh grade, Dr. Collins said, "No
preference will be accorded in the admissions procedure beeause of race, color,
creed, political affilieation, brothers or sisters already in the school, alumni
affiliation, parental connection with the college or university, or recommenda-
tions from persons in the community."

Dr. Collins said revision of the admissions policy at Milne followed a review
of the former policy by the State Education Department and the Sta.e Commission
Against Diserimination, who found the old plan did not afford equal opportunity
to all applicants to the school.

Stressing the service function of the school to the college, Dr. Collins
stated that children admitted should fit inte the school's educational program
of demonstration, practice, and research, The two basic requirements of the new
program afe that the child achieve on the sch@lastic aptitude test administered
by the campus school a rating which places his score among those attained by
the upper two-thirds of the national high school population, and that he suecess-
fully complete his present gradé in school,

Dr. Collins added that experience has shown that a child to be successful
in Milne school should have demonstrated in the opinion of his present teacher
the following characteristics: a regularity of attendance of at least 95% of the
school year, an ability to adjust to the personalities anc procedures of 35 dif-
ferent teachers Curing a school yoar, and an ability to assume responsibility for

self-direction,

(more)

oO Kn te
tbat ty He
ae
New admission procedures at The Milne School were announced today by Dr.

a 5 5s oa a "VL acres

Evan R. Collins, president of State University College at Albany. Milne is operated
by the college to provide opportunities for its students to observe and work with
junior-senior high school students in the teaching-learning process.

In pointing out that applications will be accepted at any time until February 1
of the year in which a child is to enter the seventh grade, Dr. Collins said, "No
preference will be accorded in the admissions procedure because of race, color,
ereed, political affiligation, brothers or sisters already in the school, alumni
affiliation, parental connection with the college or university, or recommenda-
tions from persons.in the community."

Dr. Collins said revision of the admissions policy at Milne followed a review
of the former policy by the State Education Department and the State Commission
Against Discrimination, who found the old plan did not afford equal opportunity
to all.applicants to the school.

Stressing the service function of the school to the college, Dr. Collins
stated that children admitted should fit into the school's educational program
of demonstration, practice, and research. The two basic requirements of the new
program afe that the child achieve on the sch@lastic aptitude test administered
by the campus school a rating which places his score among those attained by
the upper two-thirds of the national high school population, and that he success—

fully completé his present gradé in school.

Dr. Collins added that experience has shown that a child to be successful
in Milne Berney should have demonstrated in the opinion of his present teacher
the following characteristics: a regularity of attendance of at least 95% of the
school year, an ability to adjust to the personalities and procedures of 35 aif-
ferent teachers during a school year, and an ability to assume responsibility for

self-direction.

(more)

ae

After entrance examinations are given, parents will be notified of the status
of their child's application, Studénts who fail to achieve the minimum score om
the examination are eliminated from further consideration. Those who make the mini-
mum examination score, but who are rated below average on attendance, adaptability,
or self-direction by their current teacher, will be placed in a group of possible
eandidates for later consideration.

Students who achieve the minimum examination score and are rated as average
or above by their teacher are placed in a group of eligible candidates. Each
student in this group is ranked by his admissions test score. The two lists for
boys and girls are each divided into six equal parts and admission is offered to
the top six persons in each part, in order to obtain a seventh grade with a wide
range of scholastic ability. There are 72 places available each year in the
seventh grade at Milne. When two students appear equally qualified on the test,
the additional qualifications mentioned above are used to select the better quali-
fied candidate.

When the compiled waiting list of eligible candidates is exhausted, a similar
list is compiled from studnbts in the group of possible candidates. Each year a
new waiting list provides candidates for vacancies which may occure in the upper
grades.

Requests ‘for applications for admission, which presently total 225, may be

made to the Milne office by mail, telephone, or in person.

=30=

|

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