Business Higher Education Roundtable (Bher) Launches A Tech Valley Advertising Campaign Touting The Excellence Of Higher Education Institutions In The Capital Region
2005 January 31
Business-Higher Education Roundtable (BHER) launches a Tech Valley advertising campaign touting the excellence of higher education institutions in the Capital Region. The initial title of the marketing campaign is "New York's Capital Region -- College Region" the title on a booklet aimed at convincing students of the opportunities that await students who attend college in the Greater Capital Region which includes 16 institutions of higher education.
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Source Details
Miriam Trementozzi, "Roundtable Launches Capital Region - College Region Initiative," Update, March 4, 2005, p. 7