Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way

Date:

©2007.

Author:

Marcus, Leonard S., 1950-

Collecting Area:

Mathes Childrens Literature

Call Number:

Z 473 G53 M37 2007 LOCAL

Publisher:

Golden Books, an imprint of Random House Children's Books

ISBN:

0375829962

Abstract:

Presents a history of Golden Books, discussing how it was founded in the midst of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.

Physical Description:

245 pages : illustrations (some color) ; 26 cm

Notes:

Special Collections' copy is autographed by author. LOCAL

Subjects:

Children's literature Publishing United States Juvenile literature, Publishers and publishing United States Juvenile literature, Children's literature Publishing, Publishers and publishing, Kinderbuchverlag gnd, Bokutgivning Förenta staterna. sbiao, Bokförlag historia Förenta staterna. sbiao, Children's literature Publishing. sears, Children's literature Marketing. sears, and Publishers and publishing United States. sears

Genres/Forms:

Bibliographies, Juvenile works, Bibliografie. (DE-588)4006432-3. gnd, and Bibliographies. lcgft

Corporate Names:

Golden Books Publishing Company Juvenile literature, Golden Books Publishing Company Juvenile literature Bibliography, Golden Book Publishing Company, and Golden Books Publishing Company

Chronological Terms:

Geschichte swd and Geschichte 1942-2007 swd

Geographic Terms:

United States and USA. swd

Titles:

Little golden books gnd