Systems thinking tools are particularly useful for diagnosing the problems for the situations with known history and insights are generated by structuring the assumptions to uncover causes of significant problems. An objective of this paper is to put systems thinking to use by showing how the problems faced by the case company were due to collective actions of several functional units of the organization. The focus here is to illustrate through casual loop diagramming the consistently recurring themes during the case company's attempt to adopt quality management concepts. The paper concludes with generic insights equally applicable elsewhere.