De Marco, Alberto with Anna Cagliano and Carlo Rafele, "Forecasting the Diffusion of a Mobile Service for Freight Distribution", 2012 July 22-2012 July 26
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Supply chain management supported by digital services is one of the most promising areas of research that have emerged in the last years since it has a tremendous potential to improve both operational and economic performance. In particular, distribution of freight is a field that lends itself to the application of the latest information and communication technologies to enable quick and safe ordering and delivering activities. However, in order to make new smart distribution services desirable for users and profitable for providers, careful feasibility studies are necessary to evaluate possible strategies to make the diffusion time as short as possible and secure adequate profits.