Grossmann, Martin, "The Management of Innovation in International Corporations as a Dynamic Process of Organizational Learning", 1994
ua435
Scholarly research has long identified innovations as one important reason for internationalizing corporate business. This statement is represented analytically by cause and effect relations at the beginning of the project. Innovations, i.e. the underlying technologies have a crucial impact on industries and their development over time. The dynamic relationship between technologies and their industries will be explained on the basis of technology and industry life cycles. Subsequently, it is pointed out that one important precondition for generating innovations successfully is the organizational structure by which research and development (R&D) units are linked together. Basically, three organizational models which are examined can be distinguished: an international network models, the process of organizational learning on knowledge, relevant for innovations, takes place in different ways. To generate successful innovations, R&D personnel has to learn diligently and quickly from both: the new technological developments and from new or diligently and quickly from both: the new technological developments and from new or changing market needs. Proposals could be made to facilitate organizational learning in the field of R&D. Then, the organizational models are allocated to the quadrants of a technology portfolio. One axis symbolizes the attractiveness of the technology which basically illustrates the technology life cycle. This may offer a theoretical explanation of the need for adjusting organizational R&D models and the organizational learning process according to the dynamics of technologies.
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