Fowler, Alan, "Simulation's Evolving Role in Management", 1996
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The paper argues that simulation techniques, while traditionally having been widely applied in Science and Engineering, have not yet attracted a corresponding degree of uptake in 'softer' management applications. Systems-thinking and its associated 'toolbox', stimulation, have featured prominently in the systems literature for three decades or more and the question must therefore arise as to why the take-up of such a potentially powerful aid to management-planning and decision-making has traditionally proved so sporadic and sluggish amongst business practitioners? This question along with a review of current trends illustrated by some basic examples, underscore the logic of this paper.