Allaway, Arthur W. with Giles D'Sousa, "Feedback and Control in a Product Portfolio Management Model", 1994
ua435
An optimal control-based decisions support model is developed which allows managers and future managers to gain hand-on experience with product portfolio management in a dynamic micro-world. In this micro-world, they study one of the several scenarios, set objects and importance hierarchies, create action plans and control the system over time en route to their objectives. The system is demonstrated with data from an actual product portfolio management case.