Sotaquira, G. Ricardo with Hugo Andrade and Lilia Nayibe Gelvez, "Organizational Design with System Dynamics and Radical Change Approach", 1996
As Simon points out (1969), to design is a purposeful activity aimed at changing a current situation into a desired one. When the entity to be designed is a human organization, then the current situation, the desired situation and the resultant design can't be clearly defined. Consequently, we can't adopt an optimization approach in the organizational design. To design an organization implies to develop a process of gradual understanding about our current situation, about our expectations regarding ideal situation and about the way to intervene, through design, in the organization. Moreover, this activity of organizational understanding and action goes with the organization during all its life. Therefore, organizational design, viewed as a permanent activity of understanding and action, could be recognized as a process of organizational learning.
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