The technology-based products are marked by the severity of learning requirements for the users. Marketing efforts should, therefore, represent not only promotional but detailing activities as well, to overcome the behavioural, technological and related marketing constraints faced by the products. Sales, though a significant factor, does not, by itself, explain the intricacies of the dynamics of marketing. The study tries to explain the nature of interactions amongst behavioural variables that contribute to the successful marketing of technology-based products.

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Date created

• 1992

Type

• Document

Processing Activity

• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

License

• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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ITEM CONTEXT

Part of

c1647c2958efc6aa1703a2b3e2d5c65f

Scope and Contents

Part of

68f8be4710ef70435fee8d3c8bf4c1f7

Scope and Contents

Part of

23d738ba88f8333bc39725f9cb5bd0b8

Scope and Contents

Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives