Goodman, Michael with W. Brian Kreutzer, John D. Sterman, David P. Kreutzer, "Electrifying Learning: Computerizing the Beer Game", 1993

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The Beer Distribution Game is one of the most popular ways of introducing managers and students to system dynamics. One of the reasons for this popularity is its success at teaching, on an experiential level, one of the fundamental principles of System Dynamics--that structure causes behavior. It does this in an entertaining and engaging manner. Some players have become so engaged in the experience that they want to explore the dynamics of game further. Because of this interest computer versions of the game have been developed to accelerate the opportunities to explore the game’s dynamics and make it easier to use and facilitate. This paper will highlight some of the features of these games which facilitate learning by individuals or teams.

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  • 1993
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