Customer lifetime value (CLV) is the core content of customer relationship management. With the increasingly fierce market competition, more and more enterprises realize the importance of maintaining long-term strategic partnership with customers. In this paper, we established a system dynamics model of CLV and use SF Company as an example. The model simulation results showed that the intensity of competition, price levels and investment levels all affect CLV. Reducing the intensity of competition can increase the CLV. More investment will raise service quality and then promote CLV. Reducing the price level increases CLV in the short term. However, in the long run, less income leads to less profit and less investment which can decrease CLV.

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Date created

• 2012 July 22-2012 July 26

Type

• Document

Processing Activity

• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

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• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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ITEM CONTEXT

Part of

ab062956a014e30aaf02b44e9d33088e

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Part of

23d738ba88f8333bc39725f9cb5bd0b8

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Part of

b90fd81032b7dbf0c9f90f3dc3a33f1c

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Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives