In today’s business environment it is essential to be able to gain insights in a yet unfamiliar industry under tough time constraints. The 7 step framework we suggest addresses this issue. Following the standardised sequence of steps will direct the user to identifying the industry’s main influencing factors. The historical development of the industry’s output variable will be approximated by model simulations. An analysis of the peaks in relative deviations between real and simulated data will spotlight the industry’s significant events and influencing factors. Compared to traditional market and environment analysis techniques our framework takes the particular industry’s development dynamics into account. Thus we choose System Dynamics as underlying methodology which has already proven useful for understanding market dynamics and gaining structural insights. The 7 step framework will be illustrated with the development of passenger traffic at German airports.

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Date created

• 2008 July 20-2008 July 24

Type

• Document

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• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

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• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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6cbae5a21467df4434abbc87da443217

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Part of

ce498623f0349395d0a141a0525190a0

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23d738ba88f8333bc39725f9cb5bd0b8

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Collection

System Dynamic Society Records

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Collecting area

• This collection is part of the University Archives