The domain of strategic decision making involves very complex issues with action-reaction relationships. In reality, there are system dynamics -based stimulation tools that help business managers understand t he fundamental processes of their businesses. In this research paper, we have studied the strategic market in the passenger airline industry for an international city pair between Perth and Singapore. Based on the study of major players on this route sector, we have attempted to model all the significant market elements and forces that demonstrate their explicit and implicit behaviours. The model developed in "iThink", a system dynamics-based stimulation software, provides an interactive capability to the business manager for the exploration of alternative scenarios so that the decision maker can understand how the pricing or competitive positioning activities of other players affect the market leader and vice-versa.

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Date created

• 1996

Type

• Document

Processing Activity

• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

License

• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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ITEM CONTEXT

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23d738ba88f8333bc39725f9cb5bd0b8

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ca4810593b2703dcaa087957ab13af91

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Part of

227da936724c4223c5a64764d3922694

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Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives