Faced with new challenges in managing the cyclical and volatile business environment, management at a Commodity Plastic (COM-P) Company agreed to apply System Dynamics (SD) to support strategy development. A SD model of COM-P industry was built by adapting the Pulp and Paper Model. The structure of COM-P Index Price creation was mapped and added to the generic model. The following were investigated: a) The effect of current delays in adjusting prices on phantom demand, on capacity utilization and shipment rates; b) The phenomenon of Phantom demand or pre-buying when customers perceive that prices may be about to go up was modeled; c) By applying the model, the amount of margin lost or gained by the industry due to the price protection terms in the contracts was estimated; d) The risk in the top ten long term contracts under different supply and demand conditions and oil prices in order to support the sales organization with their negotiations; e) The model was applied to get guidance on capital investment timing and to assess the effect of different oil prices and supply & demand scenarios on the profitability of new investments. In many cases the results were counter-intuitive.

This is the whole item.

Date created

• 2005 July 17-2005 July 21

Type

• Document

Processing Activity

• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

License

• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
  Contact Us for questions or additional rights.

ITEM CONTEXT

Part of

cc5bb0ac12a5b68b26b1583548898dae

Scope and Contents

Part of

3c582e6f5cf305ef0030c7471b499022

Scope and Contents

Part of

23d738ba88f8333bc39725f9cb5bd0b8

Scope and Contents

Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives