The market place derives its dynamism from the inherent willingness of a consuming population to innovate. Many technological firms have been exploiting the consumer markets with their technology based discontinuous innovations. Several companies have been marketing small computers that, in pricing and programming structure, are amenable to adoption by individual consumers. This study is an attempt to study the diffusion/adoption process of personal computers in the Indian context from both a behavioral theory and marketing strategy perspective.

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Date created

• 1990

Type

• Document

Processing Activity

• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

License

• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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ITEM CONTEXT

Part of

386b7d5fcd17a644199db727913a7a7a

Scope and Contents

Part of

e3ebd4855fa658877b17f518e29a6ac9

Scope and Contents

Part of

23d738ba88f8333bc39725f9cb5bd0b8

Scope and Contents

Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives