Lopez Paredes, Adolfo with Alfonso Redondo Castan and Ricardo del Olmo Martinez, "The Spanish Glass Container Maker. A Model of Strategic Planning in a Firm", 1996
ua435
This paper aims a training tool which permitting different simulated situation would increase the degree of motivation and learning which could be achieved starting from a purely theoretical position. Most interactive modelling tools can be employed in gaming situations and provide a contribution to training by simulating the real world environment. Our model was developed from glass container Spanish market, and it is possible running different simulation to discover the best prices policies. Market interactions are so complex that they cannot be intuitively appreciated. We studied the market composition, the demand evolution, the demand evolution and the prices searching the market structure for the model. The simulated results for a company are: market share, quality, return, costs and best price, capacity, and inventory strategic policies.
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