The technological developments of our time provide the basis for a continuous flow of new applications and services. But even when allowing for significant improvements in everyday life, some of these innovations need an incredibly long time to be broadly – if at all – accepted in the market. Marketing and technical implementation are often only partially responsible. Consumers additionally need to overcome personal barriers to adopt an innovation. The height of this barrier is determined by manifold aspects like: Financials, required infrastructure, technical affinity, expected learning efforts, and safety concerns. In this article we introduce a market diffusion model that explicitly takes individual adoption barriers into account, while maintaining the top down approach of Business Dynamics. The model includes a feedback loop between the number of existing adopters and the number of consumers prepared to adopt the innovation. It explicitly allows for the adoption by only a portion of the potential customers. Furthermore, the model can reproduce tipping points and visually explain slow market developments or unexpected late successes.

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Date created

• 2009 July 26-2009 July 30

Type

• Document

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• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

License

• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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4818cb531cdd68d6ec6af3f291216fc7

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b3584c6b53c3f58e0202549d7d851f84

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Part of

23d738ba88f8333bc39725f9cb5bd0b8

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Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives