The scope of this work is to develop an instrument for the economic evaluation of agricultural research in the productive chain of wheat and its impact in the profitability of agricultural cooperatives. A conceptual model was developed using the balanced scorecard and system dynamics methodologies. In the development of the model all processes involved in the productive chain of wheat agricultural research were initially mapped. Furthermore, a BSC strategic map was developed, explaining the objectives and indicators of the cooperative. Finally, using the system thinking approach, a modeling was driven seeking enlargement of the problem systemic vision. The resulting model developed in this work allowed a better understanding of the complex relationships between research and agricultural production, making it easier to analyze the process and the decision of new investments in research on the part of managers and analysts of agricultural cooperatives.