Georgantzas, Nicholas C. with Stephen H. Brovarone, "Globalizing High Sulfur Fuel Oil Marketing", 1996
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The process of building a system dynamics simulation model helped competing in the HSFO (high-sulfur fuel oil) market add US $120,000 per day to its revenue, yielding a sustainable increase in profit of 62 percent. These benefits resulted from globalizing its HSFO marketing strategy while building a new internal competency, namely using system dynamics models to support strategy design.