Georgantzas, Nicholas C. with Stephen H. Brovarone, "Globalizing High Sulfur Fuel Oil Marketing", 1996

ua435

The process of building a system dynamics simulation model helped competing in the HSFO (high-sulfur fuel oil) market add US $120,000 per day to its revenue, yielding a sustainable increase in profit of 62 percent. These benefits resulted from globalizing its HSFO marketing strategy while building a new internal competency, namely using system dynamics models to support strategy design.

This is the whole item.

Date created
  • 1996
Type
Processing Activity License

ITEM CONTEXT

Part of

23d738ba88f8333bc39725f9cb5bd0b8

Scope and Contents
Part of

ca4810593b2703dcaa087957ab13af91

Scope and Contents
Part of

227da936724c4223c5a64764d3922694

Scope and Contents
Collection

System Dynamic Society Records

Scope and Contents
Collecting area

Elementos