Richmond, Barry, "STELLA: Software for Bringing System Dynamics to the Other 98%", 1985
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A revolutionary new piece of software called STELLA is introduced. STELLA-which stands for Structural Thinking, Experiential Learning Laboratory with Animation -- is a system dynamics "expert system," embodying expertise in the areas of computational and structural logic, conceptualization, equation formulation and model analysis. STELLA is designed to facilitate efforts to bring the system dynamics framework to a much broader audience. The software enables even those lacking computer experience or a quantitative orientation to conceptualize, construct and analyze high-quality system dynamics models, while accelerating the development of an intuition for dynamics. Several STELLA-based products targeted at audiences in both formal education and business are described.