Narchal, R.M., "Study of Demand Behavior: A Modular Approach", 1986
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Business decisions about investments have to be guided by the careful study of market behavior. In this paper an attempt has been made to study the market behavior adopting a modular approach. The total demand of a product in a market gets influenced by a set of four major feed backs related by market saturation, capacity expansion, price fluctuations and motivational efforts. In the paper each of the feed back has been seperately discussed to arrive at a feed back structure which can be used for designing the policies related to expansion of capacity, pricing, motivational efforts etc.